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Development & marketing associate vs marketing communications coordinator

The differences between development & marketing associates and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a development & marketing associate and a marketing communications coordinator. Additionally, a development & marketing associate has an average salary of $70,545, which is higher than the $49,151 average annual salary of a marketing communications coordinator.

The top three skills for a development & marketing associate include digital marketing, market research and CSS. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.

Development & marketing associate vs marketing communications coordinator overview

Development & Marketing AssociateMarketing Communications Coordinator
Yearly salary$70,545$49,151
Hourly rate$33.92$23.63
Growth rate19%19%
Number of jobs122,42196,492
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 83%
Average age3737
Years of experience66

What does a development & marketing associate do?

A development and marketing associate is primarily in charge of developing marketing materials and strategies to help companies reach sales targets and boost brand awareness. Their duties usually involve conducting market research and analyses to find client and business opportunities, generating leads, and building positive relationships with clients through optimal services. They also participate in developing business and marketing plans, maintaining records, and communicating with clients to promote products and services, aiming to secure sales and ensure client satisfaction.

What does a marketing communications coordinator do?

Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.

Development & marketing associate vs marketing communications coordinator salary

Development & marketing associates and marketing communications coordinators have different pay scales, as shown below.

Development & Marketing AssociateMarketing Communications Coordinator
Average salary$70,545$49,151
Salary rangeBetween $50,000 And $98,000Between $36,000 And $67,000
Highest paying CitySeattle, WASan Francisco, CA
Highest paying stateWashingtonNew Jersey
Best paying companyBuild-A-Bear WorkshopAvid
Best paying industryFinanceManufacturing

Differences between development & marketing associate and marketing communications coordinator education

There are a few differences between a development & marketing associate and a marketing communications coordinator in terms of educational background:

Development & Marketing AssociateMarketing Communications Coordinator
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 83%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Development & marketing associate vs marketing communications coordinator demographics

Here are the differences between development & marketing associates' and marketing communications coordinators' demographics:

Development & Marketing AssociateMarketing Communications Coordinator
Average age3737
Gender ratioMale, 35.9% Female, 64.1%Male, 24.6% Female, 75.4%
Race ratioBlack or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 12.5% White, 65.7% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between development & marketing associate and marketing communications coordinator duties and responsibilities

Development & marketing associate example responsibilities.

  • Design and implement SharePoint site to automate submission / distribution system, increasing efficiency and reducing drain on system resources.
  • Advise management on new CRM solutions and marketing automation tools.
  • Assist in creating messaging and posts for social media campaigns on Facebook.
  • Qualify and track opportunities using Symfo sales methodology and CRM system (Salesforce).
  • Construct and format PowerPoint presentations for client meetings.
  • Communicate marketing reports by compiling, analyzing, and summarizing sales/marketing efforts and track ROI of marketing initiatives and campaigns.
  • Show more

Marketing communications coordinator example responsibilities.

  • Manage the company's video library, training library and YouTube channel.
  • Manage and optimize website presence including HTML coding, creating new lading pages and custom image creation.
  • Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
  • Develop web content, oversee SEO analysis, and promote brand awareness through print materials and email marketing efforts.
  • Interpret and gain a working knowledge of HTML coding and CSS for various web layouts.
  • Create project proposals using Indesign as well as handled their LinkedIn page and other office responsibilities.
  • Show more

Development & marketing associate vs marketing communications coordinator skills

Common development & marketing associate skills
  • Digital Marketing, 16%
  • Market Research, 10%
  • CSS, 10%
  • Email Marketing, 8%
  • Business Development, 8%
  • CRM, 6%
Common marketing communications coordinator skills
  • Press Releases, 7%
  • Project Management, 5%
  • Graphic Design, 5%
  • Proofreading, 5%
  • PowerPoint, 4%
  • Facebook, 4%

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