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Development & marketing associate vs marketing & events coordinator

The differences between development & marketing associates and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a development & marketing associate and a marketing & events coordinator. Additionally, a development & marketing associate has an average salary of $70,545, which is higher than the $41,447 average annual salary of a marketing & events coordinator.

The top three skills for a development & marketing associate include digital marketing, market research and CSS. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.

Development & marketing associate vs marketing & events coordinator overview

Development & Marketing AssociateMarketing & Events Coordinator
Yearly salary$70,545$41,447
Hourly rate$33.92$19.93
Growth rate19%19%
Number of jobs122,42184,375
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 81%
Average age3737
Years of experience66

What does a development & marketing associate do?

A development and marketing associate is primarily in charge of developing marketing materials and strategies to help companies reach sales targets and boost brand awareness. Their duties usually involve conducting market research and analyses to find client and business opportunities, generating leads, and building positive relationships with clients through optimal services. They also participate in developing business and marketing plans, maintaining records, and communicating with clients to promote products and services, aiming to secure sales and ensure client satisfaction.

What does a marketing & events coordinator do?

A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.

Development & marketing associate vs marketing & events coordinator salary

Development & marketing associates and marketing & events coordinators have different pay scales, as shown below.

Development & Marketing AssociateMarketing & Events Coordinator
Average salary$70,545$41,447
Salary rangeBetween $50,000 And $98,000Between $31,000 And $54,000
Highest paying CitySeattle, WAJersey City, NJ
Highest paying stateWashingtonNew Jersey
Best paying companyBuild-A-Bear WorkshopA.T. Kearney
Best paying industryFinanceStart-up

Differences between development & marketing associate and marketing & events coordinator education

There are a few differences between a development & marketing associate and a marketing & events coordinator in terms of educational background:

Development & Marketing AssociateMarketing & Events Coordinator
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 81%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Development & marketing associate vs marketing & events coordinator demographics

Here are the differences between development & marketing associates' and marketing & events coordinators' demographics:

Development & Marketing AssociateMarketing & Events Coordinator
Average age3737
Gender ratioMale, 35.9% Female, 64.1%Male, 24.6% Female, 75.4%
Race ratioBlack or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 12.5% White, 65.7% American Indian and Alaska Native, 0.1%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between development & marketing associate and marketing & events coordinator duties and responsibilities

Development & marketing associate example responsibilities.

  • Design and implement SharePoint site to automate submission / distribution system, increasing efficiency and reducing drain on system resources.
  • Advise management on new CRM solutions and marketing automation tools.
  • Assist in creating messaging and posts for social media campaigns on Facebook.
  • Qualify and track opportunities using Symfo sales methodology and CRM system (Salesforce).
  • Construct and format PowerPoint presentations for client meetings.
  • Communicate marketing reports by compiling, analyzing, and summarizing sales/marketing efforts and track ROI of marketing initiatives and campaigns.
  • Show more

Marketing & events coordinator example responsibilities.

  • Manage SEO data and construct detailed plans for increasing website popularity and Google status.
  • Manage firm-wide promotional giveaways and the holiday gift program, establish and maintain relationships with multiple vendors.
  • Engage in continual evaluation of marketing and business development plans as well as tracking the ROI of initiatives.
  • Provide sales support for account managers by organizing estimate and forecasting reports using SalesForce.
  • Design the art work and graphics using Photoshop CS5.
  • Organize social media schedule, write content for Facebook and examine results.
  • Show more

Development & marketing associate vs marketing & events coordinator skills

Common development & marketing associate skills
  • Digital Marketing, 16%
  • Market Research, 10%
  • CSS, 10%
  • Email Marketing, 8%
  • Business Development, 8%
  • CRM, 6%
Common marketing & events coordinator skills
  • Event Planning, 11%
  • Trade Shows, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Facebook, 5%
  • Project Management, 4%

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