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The differences between development & marketing associates and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a development & marketing associate and a marketing & events coordinator. Additionally, a development & marketing associate has an average salary of $70,545, which is higher than the $41,447 average annual salary of a marketing & events coordinator.
The top three skills for a development & marketing associate include digital marketing, market research and CSS. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.
| Development & Marketing Associate | Marketing & Events Coordinator | |
| Yearly salary | $70,545 | $41,447 |
| Hourly rate | $33.92 | $19.93 |
| Growth rate | 19% | 19% |
| Number of jobs | 122,421 | 84,375 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 81% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A development and marketing associate is primarily in charge of developing marketing materials and strategies to help companies reach sales targets and boost brand awareness. Their duties usually involve conducting market research and analyses to find client and business opportunities, generating leads, and building positive relationships with clients through optimal services. They also participate in developing business and marketing plans, maintaining records, and communicating with clients to promote products and services, aiming to secure sales and ensure client satisfaction.
A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.
Development & marketing associates and marketing & events coordinators have different pay scales, as shown below.
| Development & Marketing Associate | Marketing & Events Coordinator | |
| Average salary | $70,545 | $41,447 |
| Salary range | Between $50,000 And $98,000 | Between $31,000 And $54,000 |
| Highest paying City | Seattle, WA | Jersey City, NJ |
| Highest paying state | Washington | New Jersey |
| Best paying company | Build-A-Bear Workshop | A.T. Kearney |
| Best paying industry | Finance | Start-up |
There are a few differences between a development & marketing associate and a marketing & events coordinator in terms of educational background:
| Development & Marketing Associate | Marketing & Events Coordinator | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 81% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between development & marketing associates' and marketing & events coordinators' demographics:
| Development & Marketing Associate | Marketing & Events Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 35.9% Female, 64.1% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 12.5% White, 65.7% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |