Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between development & marketing associates and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a development & marketing associate, becoming a marketing manager takes usually requires 8-10 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $70,545 average annual salary of a development & marketing associate.
The top three skills for a development & marketing associate include digital marketing, market research and CSS. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Development & Marketing Associate | Marketing Manager | |
| Yearly salary | $70,545 | $104,550 |
| Hourly rate | $33.92 | $50.26 |
| Growth rate | 19% | 10% |
| Number of jobs | 122,421 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 75% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A development and marketing associate is primarily in charge of developing marketing materials and strategies to help companies reach sales targets and boost brand awareness. Their duties usually involve conducting market research and analyses to find client and business opportunities, generating leads, and building positive relationships with clients through optimal services. They also participate in developing business and marketing plans, maintaining records, and communicating with clients to promote products and services, aiming to secure sales and ensure client satisfaction.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Development & marketing associates and marketing managers have different pay scales, as shown below.
| Development & Marketing Associate | Marketing Manager | |
| Average salary | $70,545 | $104,550 |
| Salary range | Between $50,000 And $98,000 | Between $71,000 And $153,000 |
| Highest paying City | Seattle, WA | Menlo Park, CA |
| Highest paying state | Washington | California |
| Best paying company | Build-A-Bear Workshop | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a development & marketing associate and a marketing manager in terms of educational background:
| Development & Marketing Associate | Marketing Manager | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between development & marketing associates' and marketing managers' demographics:
| Development & Marketing Associate | Marketing Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 35.9% Female, 64.1% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 12.5% White, 65.7% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |