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The differences between development & marketing associates and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a development & marketing associate and a marketing & sales specialist. Additionally, a development & marketing associate has an average salary of $70,545, which is higher than the $54,214 average annual salary of a marketing & sales specialist.
The top three skills for a development & marketing associate include digital marketing, market research and CSS. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.
| Development & Marketing Associate | Marketing & Sales Specialist | |
| Yearly salary | $70,545 | $54,214 |
| Hourly rate | $33.92 | $26.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 122,421 | 209,292 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A development and marketing associate is primarily in charge of developing marketing materials and strategies to help companies reach sales targets and boost brand awareness. Their duties usually involve conducting market research and analyses to find client and business opportunities, generating leads, and building positive relationships with clients through optimal services. They also participate in developing business and marketing plans, maintaining records, and communicating with clients to promote products and services, aiming to secure sales and ensure client satisfaction.
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
Development & marketing associates and marketing & sales specialists have different pay scales, as shown below.
| Development & Marketing Associate | Marketing & Sales Specialist | |
| Average salary | $70,545 | $54,214 |
| Salary range | Between $50,000 And $98,000 | Between $37,000 And $78,000 |
| Highest paying City | Seattle, WA | Renton, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Build-A-Bear Workshop | McKinsey & Company Inc |
| Best paying industry | Finance | Telecommunication |
There are a few differences between a development & marketing associate and a marketing & sales specialist in terms of educational background:
| Development & Marketing Associate | Marketing & Sales Specialist | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between development & marketing associates' and marketing & sales specialists' demographics:
| Development & Marketing Associate | Marketing & Sales Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 35.9% Female, 64.1% | Male, 43.7% Female, 56.3% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 12.5% White, 65.7% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |