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The differences between development & marketing associates and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a development & marketing associate, becoming a marketing supervisor takes usually requires 8-10 years. Additionally, a development & marketing associate has an average salary of $70,545, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for a development & marketing associate include digital marketing, market research and CSS. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.
| Development & Marketing Associate | Marketing Supervisor | |
| Yearly salary | $70,545 | $64,304 |
| Hourly rate | $33.92 | $30.92 |
| Growth rate | 19% | 10% |
| Number of jobs | 122,421 | 74,956 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 71% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A development and marketing associate is primarily in charge of developing marketing materials and strategies to help companies reach sales targets and boost brand awareness. Their duties usually involve conducting market research and analyses to find client and business opportunities, generating leads, and building positive relationships with clients through optimal services. They also participate in developing business and marketing plans, maintaining records, and communicating with clients to promote products and services, aiming to secure sales and ensure client satisfaction.
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Development & marketing associates and marketing supervisors have different pay scales, as shown below.
| Development & Marketing Associate | Marketing Supervisor | |
| Average salary | $70,545 | $64,304 |
| Salary range | Between $50,000 And $98,000 | Between $45,000 And $90,000 |
| Highest paying City | Seattle, WA | Dix Hills, NY |
| Highest paying state | Washington | New York |
| Best paying company | Build-A-Bear Workshop | Halliburton |
| Best paying industry | Finance | Retail |
There are a few differences between a development & marketing associate and a marketing supervisor in terms of educational background:
| Development & Marketing Associate | Marketing Supervisor | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 71% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between development & marketing associates' and marketing supervisors' demographics:
| Development & Marketing Associate | Marketing Supervisor | |
| Average age | 37 | 39 |
| Gender ratio | Male, 35.9% Female, 64.1% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 12.5% White, 65.7% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |