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Development & marketing associate vs marketing supervisor

The differences between development & marketing associates and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a development & marketing associate, becoming a marketing supervisor takes usually requires 8-10 years. Additionally, a development & marketing associate has an average salary of $70,545, which is higher than the $64,304 average annual salary of a marketing supervisor.

The top three skills for a development & marketing associate include digital marketing, market research and CSS. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.

Development & marketing associate vs marketing supervisor overview

Development & Marketing AssociateMarketing Supervisor
Yearly salary$70,545$64,304
Hourly rate$33.92$30.92
Growth rate19%10%
Number of jobs122,42174,956
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 71%
Average age3739
Years of experience610

What does a development & marketing associate do?

A development and marketing associate is primarily in charge of developing marketing materials and strategies to help companies reach sales targets and boost brand awareness. Their duties usually involve conducting market research and analyses to find client and business opportunities, generating leads, and building positive relationships with clients through optimal services. They also participate in developing business and marketing plans, maintaining records, and communicating with clients to promote products and services, aiming to secure sales and ensure client satisfaction.

What does a marketing supervisor do?

Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.

Development & marketing associate vs marketing supervisor salary

Development & marketing associates and marketing supervisors have different pay scales, as shown below.

Development & Marketing AssociateMarketing Supervisor
Average salary$70,545$64,304
Salary rangeBetween $50,000 And $98,000Between $45,000 And $90,000
Highest paying CitySeattle, WADix Hills, NY
Highest paying stateWashingtonNew York
Best paying companyBuild-A-Bear WorkshopHalliburton
Best paying industryFinanceRetail

Differences between development & marketing associate and marketing supervisor education

There are a few differences between a development & marketing associate and a marketing supervisor in terms of educational background:

Development & Marketing AssociateMarketing Supervisor
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 71%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Development & marketing associate vs marketing supervisor demographics

Here are the differences between development & marketing associates' and marketing supervisors' demographics:

Development & Marketing AssociateMarketing Supervisor
Average age3739
Gender ratioMale, 35.9% Female, 64.1%Male, 43.5% Female, 56.5%
Race ratioBlack or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 12.5% White, 65.7% American Indian and Alaska Native, 0.1%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between development & marketing associate and marketing supervisor duties and responsibilities

Development & marketing associate example responsibilities.

  • Design and implement SharePoint site to automate submission / distribution system, increasing efficiency and reducing drain on system resources.
  • Advise management on new CRM solutions and marketing automation tools.
  • Assist in creating messaging and posts for social media campaigns on Facebook.
  • Qualify and track opportunities using Symfo sales methodology and CRM system (Salesforce).
  • Construct and format PowerPoint presentations for client meetings.
  • Communicate marketing reports by compiling, analyzing, and summarizing sales/marketing efforts and track ROI of marketing initiatives and campaigns.
  • Show more

Marketing supervisor example responsibilities.

  • Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
  • Create effective and engaging website content through collaboration with stakeholders and search engine optimization (SEO).
  • Coordinate with other team leaders on large projects and SEM wide decisions.
  • Direct creative development for banner ads, SEM copy, and landing pages.
  • Assemble proposals, statement of qualifications, and PowerPoint presentations for various stages of submissions.
  • Identify, build and maintain all respective content areas of corporate websites and maximize SEO opportunities for brand's online presence.
  • Show more

Development & marketing associate vs marketing supervisor skills

Common development & marketing associate skills
  • Digital Marketing, 16%
  • Market Research, 10%
  • CSS, 10%
  • Email Marketing, 8%
  • Business Development, 8%
  • CRM, 6%
Common marketing supervisor skills
  • Customer Satisfaction, 40%
  • Direct Reports, 31%
  • Customer Service, 7%
  • Digital Marketing, 3%
  • Payroll, 2%
  • Marketing Campaigns, 2%

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