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The differences between digital account executives and advertising sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital account executive and an advertising sales representative. Additionally, an advertising sales representative has an average salary of $63,224, which is higher than the $54,225 average annual salary of a digital account executive.
The top three skills for a digital account executive include digital marketing, digital account and salesforce. The most important skills for an advertising sales representative are CRM, powerpoint, and media sales.
| Digital Account Executive | Advertising Sales Representative | |
| Yearly salary | $54,225 | $63,224 |
| Hourly rate | $26.07 | $30.40 |
| Growth rate | -8% | -8% |
| Number of jobs | 115,671 | 202,147 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 69% |
| Average age | 44 | 44 |
| Years of experience | 4 | 4 |
A digital account executive is responsible for handling client accounts, developing effective digital marketing strategies, and promoting the clients' businesses across the digital media platform. Digital account executives manage the content development and marketing assets, ensuring that the materials adhere to business requirements and clients' specifications, as well as budget limitations and timetables. They also analyze the recent market trends to identify opportunities that would generate more revenue resources for the business. A digital account executive regularly updates the clients on the project progress and informing them of plan adjustments as needed.
Advertising sales representatives are professionals who sell advertising space in print publications, websites, and outdoor media to companies that want to advertise their products. These representatives are required to identify potential clients and meet them to present information about all the advertising services that they can offer to them. To identify potential clients, representatives must carry out tasks such as placing cold calls, sending out emails, or following up on inquiries. Advertising sales representatives must also keep in regular contact with their current clients and maintain customer satisfaction.
Digital account executives and advertising sales representatives have different pay scales, as shown below.
| Digital Account Executive | Advertising Sales Representative | |
| Average salary | $54,225 | $63,224 |
| Salary range | Between $31,000 And $93,000 | Between $35,000 And $112,000 |
| Highest paying City | New York, NY | Harrison, NY |
| Highest paying state | New York | New York |
| Best paying company | Databricks | Amazon |
| Best paying industry | Technology | Telecommunication |
There are a few differences between a digital account executive and an advertising sales representative in terms of educational background:
| Digital Account Executive | Advertising Sales Representative | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between digital account executives' and advertising sales representatives' demographics:
| Digital Account Executive | Advertising Sales Representative | |
| Average age | 44 | 44 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 42.2% Female, 57.8% |
| Race ratio | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.8% American Indian and Alaska Native, 0.4% | Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.4% Asian, 4.6% White, 71.4% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 10% |