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Digital account manager vs account development manager

The differences between digital account managers and account development managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a digital account manager, becoming an account development manager takes usually requires 6-8 years. Additionally, an account development manager has an average salary of $72,375, which is higher than the $63,612 average annual salary of a digital account manager.

The top three skills for a digital account manager include digital marketing, digital account and account management. The most important skills for an account development manager are customer relationships, customer accounts, and CRM.

Digital account manager vs account development manager overview

Digital Account ManagerAccount Development Manager
Yearly salary$63,612$72,375
Hourly rate$30.58$34.80
Growth rate10%5%
Number of jobs147,790214,004
Job satisfaction--
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 78%
Average age3946
Years of experience108

What does a digital account manager do?

A digital account manager is typically in charge of overseeing digital client accounts. They serve as the clients' point of contact throughout the procedures, identifying and meeting their needs while adhering to the company's policies and regulations. Their responsibilities often include establishing and maintaining portfolios, analyzing account metrics, responding to inquiries, and addressing issues and concerns, resolving them in a timely and efficient manner. They must also set digital strategies, monitoring their progress while regularly preparing performance reports.

What does an account development manager do?

An account development manager's responsibilities revolve around securing and reaching sales targets, creating business plans, developing strategies, and building positive relationships with clients. They must also reach out to clients through calls and correspondence, offer products and services, and address any issues and concerns, resolving them promptly and efficiently. There are also instances when they have to collect and process payments, perform follow-up calls, negotiate contracts, and even open and close accounts. Furthermore, as a manager, it is essential to lead and encourage the team to reach goals, all while implementing the company's policies and regulations.

Digital account manager vs account development manager salary

Digital account managers and account development managers have different pay scales, as shown below.

Digital Account ManagerAccount Development Manager
Average salary$63,612$72,375
Salary rangeBetween $47,000 And $85,000Between $43,000 And $120,000
Highest paying CityWashington, DCSacramento, CA
Highest paying stateRhode IslandNew York
Best paying companyVerizon CommunicationsNVIDIA
Best paying industryProfessionalTechnology

Differences between digital account manager and account development manager education

There are a few differences between a digital account manager and an account development manager in terms of educational background:

Digital Account ManagerAccount Development Manager
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 78%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Southern California

Digital account manager vs account development manager demographics

Here are the differences between digital account managers' and account development managers' demographics:

Digital Account ManagerAccount Development Manager
Average age3946
Gender ratioMale, 46.8% Female, 53.2%Male, 61.8% Female, 38.2%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage10%7%

Differences between digital account manager and account development manager duties and responsibilities

Digital account manager example responsibilities.

  • Manage SEM budgets and provide strategy consultation on paid-search marketing, display advertising, and social media.
  • Lead data visualization and create compelling reports that provide strategic implications.
  • Manage schedule milestone dates in company database; supervise full-service vendor in updating Smartsheet schedule.
  • Work with SEM and SEO strategists.
  • Plan and execute SEM, SEO, target display, pre-roll, email, and social media advertising campaigns.
  • Address and resolve JIRA tickets.
  • Show more

Account development manager example responsibilities.

  • Manage sales opportunities, client information, and internal departmental processes within CRM database.
  • Manage training budget to maximize ROI within assign territory.
  • Manage accounts while providing excellent customer service, help build financial relationships, redirecting calls in upselling credit per customer needs
  • Utilize company's internal CRM system to effectively plan and execute daily and weekly call schedule.
  • Conduct regular account appraisals to accelerate customer adoption by working closely with the customer to educate and assess cloud technology needs.
  • Assist in development of new contracts and negotiation of expiring contracts including RFP's and RFQ's.
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Digital account manager vs account development manager skills

Common digital account manager skills
  • Digital Marketing, 27%
  • Digital Account, 8%
  • Account Management, 6%
  • Campaign Performance, 4%
  • Google Analytics, 4%
  • Project Management, 3%
Common account development manager skills
  • Customer Relationships, 12%
  • Customer Accounts, 10%
  • CRM, 9%
  • Product Knowledge, 6%
  • Account Management, 5%
  • Salesforce, 5%

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