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The differences between digital account managers and account development managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a digital account manager, becoming an account development manager takes usually requires 6-8 years. Additionally, an account development manager has an average salary of $72,375, which is higher than the $63,612 average annual salary of a digital account manager.
The top three skills for a digital account manager include digital marketing, digital account and account management. The most important skills for an account development manager are customer relationships, customer accounts, and CRM.
| Digital Account Manager | Account Development Manager | |
| Yearly salary | $63,612 | $72,375 |
| Hourly rate | $30.58 | $34.80 |
| Growth rate | 10% | 5% |
| Number of jobs | 147,790 | 214,004 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 78% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
A digital account manager is typically in charge of overseeing digital client accounts. They serve as the clients' point of contact throughout the procedures, identifying and meeting their needs while adhering to the company's policies and regulations. Their responsibilities often include establishing and maintaining portfolios, analyzing account metrics, responding to inquiries, and addressing issues and concerns, resolving them in a timely and efficient manner. They must also set digital strategies, monitoring their progress while regularly preparing performance reports.
An account development manager's responsibilities revolve around securing and reaching sales targets, creating business plans, developing strategies, and building positive relationships with clients. They must also reach out to clients through calls and correspondence, offer products and services, and address any issues and concerns, resolving them promptly and efficiently. There are also instances when they have to collect and process payments, perform follow-up calls, negotiate contracts, and even open and close accounts. Furthermore, as a manager, it is essential to lead and encourage the team to reach goals, all while implementing the company's policies and regulations.
Digital account managers and account development managers have different pay scales, as shown below.
| Digital Account Manager | Account Development Manager | |
| Average salary | $63,612 | $72,375 |
| Salary range | Between $47,000 And $85,000 | Between $43,000 And $120,000 |
| Highest paying City | Washington, DC | Sacramento, CA |
| Highest paying state | Rhode Island | New York |
| Best paying company | Verizon Communications | NVIDIA |
| Best paying industry | Professional | Technology |
There are a few differences between a digital account manager and an account development manager in terms of educational background:
| Digital Account Manager | Account Development Manager | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 78% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between digital account managers' and account development managers' demographics:
| Digital Account Manager | Account Development Manager | |
| Average age | 39 | 46 |
| Gender ratio | Male, 46.8% Female, 53.2% | Male, 61.8% Female, 38.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |