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The differences between digital account managers and account directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a digital account manager, becoming an account director takes usually requires 6-8 years. Additionally, an account director has an average salary of $114,728, which is higher than the $63,612 average annual salary of a digital account manager.
The top three skills for a digital account manager include digital marketing, digital account and account management. The most important skills for an account director are account management, project management, and work ethic.
| Digital Account Manager | Account Director | |
| Yearly salary | $63,612 | $114,728 |
| Hourly rate | $30.58 | $55.16 |
| Growth rate | 10% | 5% |
| Number of jobs | 147,790 | 132,260 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 80% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
A digital account manager is typically in charge of overseeing digital client accounts. They serve as the clients' point of contact throughout the procedures, identifying and meeting their needs while adhering to the company's policies and regulations. Their responsibilities often include establishing and maintaining portfolios, analyzing account metrics, responding to inquiries, and addressing issues and concerns, resolving them in a timely and efficient manner. They must also set digital strategies, monitoring their progress while regularly preparing performance reports.
An account director is responsible for managing client accounts, monitoring budgets, and sales forecasting. Their goal is to maintain stable account management strategies, meet clients' demands, develop healthy professional partnerships that would generate revenues, increase profitability, and achieve the organization's long-term goals objectives. Account directors supervise the account management staff, ensuring the project's successful completion with the highest efficiency and accuracy. An account director also plans training programs to maximize their performance and productivity, especially when dealing with deadlines and clients' requests.
Digital account managers and account directors have different pay scales, as shown below.
| Digital Account Manager | Account Director | |
| Average salary | $63,612 | $114,728 |
| Salary range | Between $47,000 And $85,000 | Between $82,000 And $158,000 |
| Highest paying City | Washington, DC | San Francisco, CA |
| Highest paying state | Rhode Island | New Jersey |
| Best paying company | Verizon Communications | BuzzFeed |
| Best paying industry | Professional | Professional |
There are a few differences between a digital account manager and an account director in terms of educational background:
| Digital Account Manager | Account Director | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 80% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between digital account managers' and account directors' demographics:
| Digital Account Manager | Account Director | |
| Average age | 39 | 46 |
| Gender ratio | Male, 46.8% Female, 53.2% | Male, 50.9% Female, 49.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |