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The differences between digital account managers and account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a digital account manager, becoming an account manager takes usually requires 6-8 years. Additionally, an account manager has an average salary of $68,535, which is higher than the $63,612 average annual salary of a digital account manager.
The top three skills for a digital account manager include digital marketing, digital account and account management. The most important skills for an account manager are customer service, account management, and healthcare.
| Digital Account Manager | Account Manager | |
| Yearly salary | $63,612 | $68,535 |
| Hourly rate | $30.58 | $32.95 |
| Growth rate | 10% | 5% |
| Number of jobs | 147,790 | 152,261 |
| Job satisfaction | - | 4 |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 70% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
A digital account manager is typically in charge of overseeing digital client accounts. They serve as the clients' point of contact throughout the procedures, identifying and meeting their needs while adhering to the company's policies and regulations. Their responsibilities often include establishing and maintaining portfolios, analyzing account metrics, responding to inquiries, and addressing issues and concerns, resolving them in a timely and efficient manner. They must also set digital strategies, monitoring their progress while regularly preparing performance reports.
Account managers are employees who act as the bridge between the company they represent and the client of the company. They are assigned to handle specific clients so that the company will be able to tailor-fit any product or service according to the clients' requirements. Account managers are responsible for maintaining a harmonious relationship between the two parties by ensuring that any agreement made is amenable to both the company and the client. They are also responsible for ensuring that the company will be able to provide the needs of the client within any limitation that the client may have. Account managers also ensure that the company's reputation and well-being are always considered in any dealings.
Digital account managers and account managers have different pay scales, as shown below.
| Digital Account Manager | Account Manager | |
| Average salary | $63,612 | $68,535 |
| Salary range | Between $47,000 And $85,000 | Between $42,000 And $110,000 |
| Highest paying City | Washington, DC | San Francisco, CA |
| Highest paying state | Rhode Island | Washington |
| Best paying company | Verizon Communications | NVIDIA |
| Best paying industry | Professional | Technology |
There are a few differences between a digital account manager and an account manager in terms of educational background:
| Digital Account Manager | Account Manager | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 70% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between digital account managers' and account managers' demographics:
| Digital Account Manager | Account Manager | |
| Average age | 39 | 46 |
| Gender ratio | Male, 46.8% Female, 53.2% | Male, 54.8% Female, 45.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |