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Digital account manager vs product manager

The differences between digital account managers and product managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital account manager and a product manager. Additionally, a product manager has an average salary of $111,729, which is higher than the $63,612 average annual salary of a digital account manager.

The top three skills for a digital account manager include digital marketing, digital account and account management. The most important skills for a product manager are product management, QA, and product strategy.

Digital account manager vs product manager overview

Digital Account ManagerProduct Manager
Yearly salary$63,612$111,729
Hourly rate$30.58$53.72
Growth rate10%10%
Number of jobs147,790125,678
Job satisfaction-5
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 72%
Average age3939
Years of experience1010

What does a digital account manager do?

A digital account manager is typically in charge of overseeing digital client accounts. They serve as the clients' point of contact throughout the procedures, identifying and meeting their needs while adhering to the company's policies and regulations. Their responsibilities often include establishing and maintaining portfolios, analyzing account metrics, responding to inquiries, and addressing issues and concerns, resolving them in a timely and efficient manner. They must also set digital strategies, monitoring their progress while regularly preparing performance reports.

What does a product manager do?

A product manager is responsible for ensuring product development, providing the best marketing strategies, and effectively handling the sales and marketing team. Product managers' duties include monitoring the market trends and conditions, identifying business opportunities and plan initiatives, and collaborating the product launch process with the appropriate departments. A product manager is also responsible for generating ideas on improving product features, determining timetables and reasonable pricing, and analyzing product sales. A product manager must have excellent strategic and decision-making skills to contribute to its growth and profitability.

Digital account manager vs product manager salary

Digital account managers and product managers have different pay scales, as shown below.

Digital Account ManagerProduct Manager
Average salary$63,612$111,729
Salary rangeBetween $47,000 And $85,000Between $81,000 And $152,000
Highest paying CityWashington, DCSan Francisco, CA
Highest paying stateRhode IslandCalifornia
Best paying companyVerizon CommunicationsMeta
Best paying industryProfessionalRetail

Differences between digital account manager and product manager education

There are a few differences between a digital account manager and a product manager in terms of educational background:

Digital Account ManagerProduct Manager
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 72%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Digital account manager vs product manager demographics

Here are the differences between digital account managers' and product managers' demographics:

Digital Account ManagerProduct Manager
Average age3939
Gender ratioMale, 46.8% Female, 53.2%Male, 65.3% Female, 34.7%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between digital account manager and product manager duties and responsibilities

Digital account manager example responsibilities.

  • Manage SEM budgets and provide strategy consultation on paid-search marketing, display advertising, and social media.
  • Lead data visualization and create compelling reports that provide strategic implications.
  • Manage schedule milestone dates in company database; supervise full-service vendor in updating Smartsheet schedule.
  • Work with SEM and SEO strategists.
  • Plan and execute SEM, SEO, target display, pre-roll, email, and social media advertising campaigns.
  • Address and resolve JIRA tickets.
  • Show more

Product manager example responsibilities.

  • Lead collaborative efforts within the PMO, vendors, customers, and internal stakeholders.
  • Manage developers accountable for coding, database development, UI implementation, and system architecture.
  • Manage inventory service levels / overstocks /defective inventory and supplier buy-in opportunities to maximize ROI.
  • Lead customization of the company's administrative SaaS software solution by defining features and functionality for internal/external stakeholder teams.
  • Lead weekly meetings between engineering, sales/marketing, and QA departments to facilitate communication, collaboration and resolution of product issues.
  • Handle design and specification of administration system requirements to efficiently manage, operate, and support client API configurations and sessions.
  • Show more

Digital account manager vs product manager skills

Common digital account manager skills
  • Digital Marketing, 27%
  • Digital Account, 8%
  • Account Management, 6%
  • Campaign Performance, 4%
  • Google Analytics, 4%
  • Project Management, 3%
Common product manager skills
  • Product Management, 11%
  • QA, 5%
  • Product Strategy, 5%
  • Project Management, 4%
  • Market Research, 4%
  • User Stories, 4%

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