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The differences between digital consultants and consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital consultant, becoming a consultant takes usually requires 2-4 years. Additionally, a digital consultant has an average salary of $103,415, which is higher than the $78,912 average annual salary of a consultant.
The top three skills for a digital consultant include powerpoint, digital marketing and client facing. The most important skills for a consultant are customer service, strong analytical, and project management.
| Digital Consultant | Consultant | |
| Yearly salary | $103,415 | $78,912 |
| Hourly rate | $49.72 | $37.94 |
| Growth rate | 19% | 11% |
| Number of jobs | 31,174 | 171,733 |
| Job satisfaction | - | 4 |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 64% |
| Average age | 37 | 44 |
| Years of experience | 6 | 4 |
A digital consultant is an individual who helps businesses connect their business strategy to implementation across different digital fields. Digital consultants are required to assess the design assets and pick the right technological solutions for a given platform, as well as helping with building short- and long-term marketing strategies. They must discover new ways for businesses to engage with existing customers as well as attract new ones by evaluating the current marketing strategy. Digital consultants must manage company branding by communicating with customers through social media, email, mobile, or local marketing campaigns.
Consultants are individuals who were tapped by a company or an organization to work on a specific activity, depending on their field of expertise. They act as guides for the organization in undertaking projects that are related to their field. Consultants would usually assist organizations in planning, often giving advice when the need arises. They would, at times, take the lead in activities that involve data gathering and interpretation of data gathering results so that they can provide solid recommendations on actions that the organization may undertake. They may also guide the organization in implementing any changes brought about by their consultancy and in evaluating the effectiveness of the changes.
Digital consultants and consultants have different pay scales, as shown below.
| Digital Consultant | Consultant | |
| Average salary | $103,415 | $78,912 |
| Salary range | Between $80,000 And $132,000 | Between $58,000 And $107,000 |
| Highest paying City | Seattle, WA | Washington, DC |
| Highest paying state | Washington | New Jersey |
| Best paying company | BNY Mellon | L.E.K. Consulting |
| Best paying industry | Technology | Technology |
There are a few differences between a digital consultant and a consultant in terms of educational background:
| Digital Consultant | Consultant | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 64% |
| Most common major | Business | Business |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between digital consultants' and consultants' demographics:
| Digital Consultant | Consultant | |
| Average age | 37 | 44 |
| Gender ratio | Male, 60.7% Female, 39.3% | Male, 58.4% Female, 41.6% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.4% White, 65.8% American Indian and Alaska Native, 0.1% | Black or African American, 7.8% Unknown, 4.5% Hispanic or Latino, 8.7% Asian, 13.8% White, 65.0% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 12% |