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The differences between digital consultants and research consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital consultant and a research consultant. Additionally, a digital consultant has an average salary of $103,415, which is higher than the $83,492 average annual salary of a research consultant.
The top three skills for a digital consultant include powerpoint, digital marketing and client facing. The most important skills for a research consultant are data collection, medicaid, and business development.
| Digital Consultant | Research Consultant | |
| Yearly salary | $103,415 | $83,492 |
| Hourly rate | $49.72 | $40.14 |
| Growth rate | 19% | 19% |
| Number of jobs | 31,174 | 61,865 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 61% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital consultant is an individual who helps businesses connect their business strategy to implementation across different digital fields. Digital consultants are required to assess the design assets and pick the right technological solutions for a given platform, as well as helping with building short- and long-term marketing strategies. They must discover new ways for businesses to engage with existing customers as well as attract new ones by evaluating the current marketing strategy. Digital consultants must manage company branding by communicating with customers through social media, email, mobile, or local marketing campaigns.
A research consultant is an individual who is responsible for collecting and analyzing multiple types of data across a variety of formats and present research reports for research and analytics companies, public institutions, and private businesses. Research consultants are required to design research strategies to complete the needs of research projects as well as create a basic plan of action for finding data. They may use online resources, phone surveys, and other data-collection methods to find and collect data. Research consultants must also assign investigative teams to verify and double-check the collected data.
Digital consultants and research consultants have different pay scales, as shown below.
| Digital Consultant | Research Consultant | |
| Average salary | $103,415 | $83,492 |
| Salary range | Between $80,000 And $132,000 | Between $60,000 And $115,000 |
| Highest paying City | Seattle, WA | New York, NY |
| Highest paying state | Washington | New York |
| Best paying company | BNY Mellon | Microsoft |
| Best paying industry | Technology | Education |
There are a few differences between a digital consultant and a research consultant in terms of educational background:
| Digital Consultant | Research Consultant | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 61% |
| Most common major | Business | Psychology |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital consultants' and research consultants' demographics:
| Digital Consultant | Research Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 60.7% Female, 39.3% | Male, 48.2% Female, 51.8% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.4% White, 65.8% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |