Digital director vs business development director

Differences between digital director and business development director duties and responsibilities

Digital director example responsibilities.

• Manage the planning, development, and delivery of email marketing channel including CRM.
• Implement the use of a CRM system and processes to assign and track new leads.
• Manage direct mail, email and social media projects to help clients with better response rates and ROI.
• Manage marketing strategies deliver through social media, email and Facebook advertising.
• Provide marketing automation expertise to clients with the use of Marketo and Salesforce implementations.
• film, edit, and post all video material to PPC social media pages.
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Business development director example responsibilities.

• Create and manage business development, government affairs and public relations initiatives to achieve growth objectives for this correctional healthcare company.
• Achieve access to SVP level resulting in significant new business.
• Manage network services, e-ticketing and packaging solutions, CRM solutions, message management, and e-provisioning/identity management/security solutions.
• Lead centralized, electronic referral center coordinating post-acute service needs of patients discharging from multiple acute facilities in Arizona region.
• Track all sales and marketing activities using a CRM program and analyze data to optimize business development approach and management
• Collaborate with the marketing team to ensure laser focuse messages at all conferences and trade shows ensuring competitive logistics solution offerings.
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