Digital director vs certified medical technician

The differences between digital directors and certified medical technicians can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a digital director, becoming a certified medical technician takes usually requires 6-12 months. Additionally, a digital director has an average salary of $129,557, which is higher than the $38,859 average annual salary of a certified medical technician.

The top three skills for a digital director include digital marketing, digital transformation and digital strategy. The most important skills for a certified medical technician are patients, vital signs, and CPR.

Digital director vs certified medical technician overview

	Digital Director	Certified Medical Technician
Yearly salary	$129,557	$38,859
Hourly rate	$62.29	$18.68
Growth rate	10%	5%
Number of jobs	65,914	164,424
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 28%
Average age	39	44
Years of experience	10	12

What does a digital director do?

A digital director is in charge of spearheading and overseeing the campaigns and projects for digital marketing within a company. Their responsibilities revolve around devising strategies to boost sales and brand awareness, establishing goals and sales objectives, monitoring the progress of projects, and assessing workforce performance. They must also coordinate different departments, liaise with external agencies, and produce progress reports for the stakeholders. Furthermore, as a digital director, it is essential to lead and encourage teams to reach goals, all while implementing the company's policies and regulations.

What does a certified medical technician do?

Certified Medical Technicians are specialists in medical diagnoses by performing laboratory testing and analysis for hospitals and physicians. Their duties include lab sanitization to prepare for testing and collection, recording medical samples for testing, specimen preparation, blood drawing for donation and testing, and assisting physicians with sample collection as well as equipment handling in surgical rooms. They must also understand how to use complex and sensitive testing equipment such as cell counters, analyzers, microscopes, and centrifuges.

Digital director vs certified medical technician salary

Digital directors and certified medical technicians have different pay scales, as shown below.

	Digital Director	Certified Medical Technician
Average salary	$129,557	$38,859
Salary range	Between $90,000 And $185,000	Between $28,000 And $53,000
Highest paying City	San Francisco, CA	Denton, TX
Highest paying state	Oregon	Alaska
Best paying company	McKinsey & Company Inc	Favorite Healthcare Staffing
Best paying industry	Professional	Health Care

Differences between digital director and certified medical technician education

There are a few differences between a digital director and a certified medical technician in terms of educational background:

	Digital Director	Certified Medical Technician
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 28%
Most common major	Business	Nursing
Most common college	University of Georgia	University of Connecticut

Digital director vs certified medical technician demographics

Here are the differences between digital directors' and certified medical technicians' demographics:

	Digital Director	Certified Medical Technician
Average age	39	44
Gender ratio	Male, 68.8% Female, 31.2%	Male, 20.4% Female, 79.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 15.9% Unknown, 5.0% Hispanic or Latino, 14.6% Asian, 10.0% White, 53.8% American Indian and Alaska Native, 0.8%
LGBT Percentage	10%	8%

Differences between digital director and certified medical technician duties and responsibilities

Digital director example responsibilities.

Manage the planning, development, and delivery of email marketing channel including CRM.
Implement the use of a CRM system and processes to assign and track new leads.
Manage direct mail, email and social media projects to help clients with better response rates and ROI.
Manage marketing strategies deliver through social media, email and Facebook advertising.
Provide marketing automation expertise to clients with the use of Marketo and Salesforce implementations.
film, edit, and post all video material to PPC social media pages.

Certified medical technician example responsibilities.

Maintain the cleanliness of storage areas, trays, centrifuges, refrigerators, freezers and work area.
Administer medications to patients according to their medication record as scheduled, as needed according to physician orders.
Perform laboratory test and procedures in areas including chemistry, hematology, urinalysis, coagulation, serology, and bacteriology.
Perform first aid and apply CPR when necessary.
Perform first aid or CPR during medical emergencies until paramedics arrive.
Assist the residents in their ADL needs and prepare their meals.

Digital director vs certified medical technician skills

Common digital director skills

Digital Marketing, 14%
Digital Transformation, 13%
Digital Strategy, 4%
Project Management, 4%
Digital Content, 3%
CRM, 3%

Common certified medical technician skills

Patients, 17%
Vital Signs, 12%
CPR, 8%
Administer Medications, 7%
Resident Care, 6%
HIPAA, 6%

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Digital Director vs Certified Medical Technician

Updated January 8, 2025

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