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The differences between digital directors and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a digital director, becoming a digital marketing consultant takes usually requires 4-6 years. Additionally, a digital director has an average salary of $129,557, which is higher than the $71,064 average annual salary of a digital marketing consultant.
The top three skills for a digital director include digital marketing, digital transformation and digital strategy. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.
| Digital Director | Digital Marketing Consultant | |
| Yearly salary | $129,557 | $71,064 |
| Hourly rate | $62.29 | $34.17 |
| Growth rate | 10% | 19% |
| Number of jobs | 65,914 | 99,520 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A digital director is in charge of spearheading and overseeing the campaigns and projects for digital marketing within a company. Their responsibilities revolve around devising strategies to boost sales and brand awareness, establishing goals and sales objectives, monitoring the progress of projects, and assessing workforce performance. They must also coordinate different departments, liaise with external agencies, and produce progress reports for the stakeholders. Furthermore, as a digital director, it is essential to lead and encourage teams to reach goals, all while implementing the company's policies and regulations.
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
Digital directors and digital marketing consultants have different pay scales, as shown below.
| Digital Director | Digital Marketing Consultant | |
| Average salary | $129,557 | $71,064 |
| Salary range | Between $90,000 And $185,000 | Between $49,000 And $101,000 |
| Highest paying City | San Francisco, CA | Washington, DC |
| Highest paying state | Oregon | New Jersey |
| Best paying company | McKinsey & Company Inc | Booz Allen Hamilton |
| Best paying industry | Professional | Manufacturing |
There are a few differences between a digital director and a digital marketing consultant in terms of educational background:
| Digital Director | Digital Marketing Consultant | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital directors' and digital marketing consultants' demographics:
| Digital Director | Digital Marketing Consultant | |
| Average age | 39 | 37 |
| Gender ratio | Male, 68.8% Female, 31.2% | Male, 58.0% Female, 42.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |