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The differences between digital directors and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital director and a digital marketing manager. Additionally, a digital director has an average salary of $129,557, which is higher than the $99,563 average annual salary of a digital marketing manager.
The top three skills for a digital director include digital marketing, digital transformation and digital strategy. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Digital Director | Digital Marketing Manager | |
| Yearly salary | $129,557 | $99,563 |
| Hourly rate | $62.29 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 65,914 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital director is in charge of spearheading and overseeing the campaigns and projects for digital marketing within a company. Their responsibilities revolve around devising strategies to boost sales and brand awareness, establishing goals and sales objectives, monitoring the progress of projects, and assessing workforce performance. They must also coordinate different departments, liaise with external agencies, and produce progress reports for the stakeholders. Furthermore, as a digital director, it is essential to lead and encourage teams to reach goals, all while implementing the company's policies and regulations.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Digital directors and digital marketing managers have different pay scales, as shown below.
| Digital Director | Digital Marketing Manager | |
| Average salary | $129,557 | $99,563 |
| Salary range | Between $90,000 And $185,000 | Between $71,000 And $138,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Oregon | New Jersey |
| Best paying company | McKinsey & Company Inc | Conrad N. Hilton Foundation |
| Best paying industry | Professional | - |
There are a few differences between a digital director and a digital marketing manager in terms of educational background:
| Digital Director | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital directors' and digital marketing managers' demographics:
| Digital Director | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 68.8% Female, 31.2% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |