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The differences between digital directors and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a digital director, becoming a digital marketing specialist takes usually requires 4-6 years. Additionally, a digital director has an average salary of $129,557, which is higher than the $60,359 average annual salary of a digital marketing specialist.
The top three skills for a digital director include digital marketing, digital transformation and digital strategy. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Digital Director | Digital Marketing Specialist | |
| Yearly salary | $129,557 | $60,359 |
| Hourly rate | $62.29 | $29.02 |
| Growth rate | 10% | 19% |
| Number of jobs | 65,914 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A digital director is in charge of spearheading and overseeing the campaigns and projects for digital marketing within a company. Their responsibilities revolve around devising strategies to boost sales and brand awareness, establishing goals and sales objectives, monitoring the progress of projects, and assessing workforce performance. They must also coordinate different departments, liaise with external agencies, and produce progress reports for the stakeholders. Furthermore, as a digital director, it is essential to lead and encourage teams to reach goals, all while implementing the company's policies and regulations.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Digital directors and digital marketing specialists have different pay scales, as shown below.
| Digital Director | Digital Marketing Specialist | |
| Average salary | $129,557 | $60,359 |
| Salary range | Between $90,000 And $185,000 | Between $44,000 And $81,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Oregon | California |
| Best paying company | McKinsey & Company Inc | Meta |
| Best paying industry | Professional | Finance |
There are a few differences between a digital director and a digital marketing specialist in terms of educational background:
| Digital Director | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital directors' and digital marketing specialists' demographics:
| Digital Director | Digital Marketing Specialist | |
| Average age | 39 | 37 |
| Gender ratio | Male, 68.8% Female, 31.2% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |