Digital director vs director new business development

The differences between digital directors and directors new business development can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital director and a director new business development. Additionally, a digital director has an average salary of $129,557, which is higher than the $110,272 average annual salary of a director new business development.

The top three skills for a digital director include digital marketing, digital transformation and digital strategy. The most important skills for a director new business development are business development, project management, and account management.

Digital director vs director new business development overview

	Digital Director	Director New Business Development
Yearly salary	$129,557	$110,272
Hourly rate	$62.29	$53.02
Growth rate	10%	10%
Number of jobs	65,914	154,470
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a digital director do?

A digital director is in charge of spearheading and overseeing the campaigns and projects for digital marketing within a company. Their responsibilities revolve around devising strategies to boost sales and brand awareness, establishing goals and sales objectives, monitoring the progress of projects, and assessing workforce performance. They must also coordinate different departments, liaise with external agencies, and produce progress reports for the stakeholders. Furthermore, as a digital director, it is essential to lead and encourage teams to reach goals, all while implementing the company's policies and regulations.

What does a director new business development do?

A director of new business development is in charge of spearheading new programs and procedures, ensuring efficiency and smooth workflow. It is their duty to set goals and objectives in adherence to the company's vision and mission, establishing guidelines, allocating budgets, and overseeing the progress of all efforts. Furthermore, as a director of new business development, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

Digital director vs director new business development salary

Digital directors and directors new business development have different pay scales, as shown below.

	Digital Director	Director New Business Development
Average salary	$129,557	$110,272
Salary range	Between $90,000 And $185,000	Between $72,000 And $168,000
Highest paying City	San Francisco, CA	Sacramento, CA
Highest paying state	Oregon	California
Best paying company	McKinsey & Company Inc	Wpp Us Holdings Inc
Best paying industry	Professional	Energy

Differences between digital director and director new business development education

There are a few differences between a digital director and a director new business development in terms of educational background:

	Digital Director	Director New Business Development
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Digital director vs director new business development demographics

Here are the differences between digital directors' and directors new business development' demographics:

	Digital Director	Director New Business Development
Average age	39	39
Gender ratio	Male, 68.8% Female, 31.2%	Male, 69.2% Female, 30.8%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between digital director and director new business development duties and responsibilities

Digital director example responsibilities.

Manage the planning, development, and delivery of email marketing channel including CRM.
Implement the use of a CRM system and processes to assign and track new leads.
Manage direct mail, email and social media projects to help clients with better response rates and ROI.
Manage marketing strategies deliver through social media, email and Facebook advertising.
Provide marketing automation expertise to clients with the use of Marketo and Salesforce implementations.
film, edit, and post all video material to PPC social media pages.

Director new business development example responsibilities.

Manage all duties of prospecting and closing new business from B2B to B2C clientele while performing CRM duties.
Lead centralized, electronic referral center coordinating post-acute service needs of patients discharging from multiple acute facilities in Arizona region.
Direct request for proposal (RFP) and agency pitch processes from development to implementation.
Define the product strategy and personally establish OEM relationships including Intel, Compaq, and Microsoft.
Transform marketing strategy including the use of CRM technology and social media successfully engaging new potential clients.
Develop OEM project proposals for potential international partnerships.

Digital director vs director new business development skills

Common digital director skills

Digital Marketing, 14%
Digital Transformation, 13%
Digital Strategy, 4%
Project Management, 4%
Digital Content, 3%
CRM, 3%

Common director new business development skills

Business Development, 20%
Project Management, 10%
Account Management, 9%
Business Strategies, 5%
Treasury, 5%
Corporate Clients, 5%

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Digital Director vs Director New Business Development

Updated January 8, 2025

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