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The differences between digital directors and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital director and a director of communications and marketing. Additionally, a digital director has an average salary of $129,557, which is higher than the $87,324 average annual salary of a director of communications and marketing.
The top three skills for a digital director include digital marketing, digital transformation and digital strategy. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.
| Digital Director | Director Of Communications And Marketing | |
| Yearly salary | $129,557 | $87,324 |
| Hourly rate | $62.29 | $41.98 |
| Growth rate | 10% | 10% |
| Number of jobs | 65,914 | 109,600 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital director is in charge of spearheading and overseeing the campaigns and projects for digital marketing within a company. Their responsibilities revolve around devising strategies to boost sales and brand awareness, establishing goals and sales objectives, monitoring the progress of projects, and assessing workforce performance. They must also coordinate different departments, liaise with external agencies, and produce progress reports for the stakeholders. Furthermore, as a digital director, it is essential to lead and encourage teams to reach goals, all while implementing the company's policies and regulations.
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
Digital directors and directors of communications and marketing have different pay scales, as shown below.
| Digital Director | Director Of Communications And Marketing | |
| Average salary | $129,557 | $87,324 |
| Salary range | Between $90,000 And $185,000 | Between $57,000 And $133,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Oregon | New York |
| Best paying company | McKinsey & Company Inc | Paul Hastings |
| Best paying industry | Professional | Professional |
There are a few differences between a digital director and a director of communications and marketing in terms of educational background:
| Digital Director | Director Of Communications And Marketing | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 80% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital directors' and directors of communications and marketing' demographics:
| Digital Director | Director Of Communications And Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 68.8% Female, 31.2% | Male, 36.1% Female, 63.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |