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Digital director vs director of strategy

The differences between digital directors and directors of strategy can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital director and a director of strategy. Additionally, a director of strategy has an average salary of $145,870, which is higher than the $129,557 average annual salary of a digital director.

The top three skills for a digital director include digital marketing, digital transformation and digital strategy. The most important skills for a director of strategy are analytics, healthcare, and project management.

Digital director vs director of strategy overview

Digital DirectorDirector Of Strategy
Yearly salary$129,557$145,870
Hourly rate$62.29$70.13
Growth rate10%10%
Number of jobs65,91465,254
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 68%
Average age3939
Years of experience1010

What does a digital director do?

A digital director is in charge of spearheading and overseeing the campaigns and projects for digital marketing within a company. Their responsibilities revolve around devising strategies to boost sales and brand awareness, establishing goals and sales objectives, monitoring the progress of projects, and assessing workforce performance. They must also coordinate different departments, liaise with external agencies, and produce progress reports for the stakeholders. Furthermore, as a digital director, it is essential to lead and encourage teams to reach goals, all while implementing the company's policies and regulations.

What does a director of strategy do?

A director of the strategy works together with senior managers in a company to determine where the company is going and how it will get there. This role is frequently found in big companies. The director of the strategy directly reports to senior management and can also be a valuable member of the management lineup. The director often works with a small team consisting of analysts and support staff. The director of the strategy is also responsible for getting and assessing information about the industry and current market trends, competitors, and possible business opportunities.

Digital director vs director of strategy salary

Digital directors and directors of strategy have different pay scales, as shown below.

Digital DirectorDirector Of Strategy
Average salary$129,557$145,870
Salary rangeBetween $90,000 And $185,000Between $107,000 And $198,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateOregonCalifornia
Best paying companyMcKinsey & Company IncMcKinsey & Company Inc
Best paying industryProfessionalMedia

Differences between digital director and director of strategy education

There are a few differences between a digital director and a director of strategy in terms of educational background:

Digital DirectorDirector Of Strategy
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 68%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Digital director vs director of strategy demographics

Here are the differences between digital directors' and directors of strategy' demographics:

Digital DirectorDirector Of Strategy
Average age3939
Gender ratioMale, 68.8% Female, 31.2%Male, 66.2% Female, 33.8%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between digital director and director of strategy duties and responsibilities

Digital director example responsibilities.

  • Manage the planning, development, and delivery of email marketing channel including CRM.
  • Implement the use of a CRM system and processes to assign and track new leads.
  • Manage direct mail, email and social media projects to help clients with better response rates and ROI.
  • Manage marketing strategies deliver through social media, email and Facebook advertising.
  • Provide marketing automation expertise to clients with the use of Marketo and Salesforce implementations.
  • film, edit, and post all video material to PPC social media pages.
  • Show more

Director of strategy example responsibilities.

  • Manage RFP and RFI processes.
  • Lead the re-engineering of the overall DTC marketing process.
  • Lead SaaS business divesture negotiations, system and customer transition.
  • Plan, develop, lead and manage Medicare programs and medicare-relate studies.
  • Manage design team in creating new UI concepts and designs for online projects.
  • Manage the organization's data visualization program and social media presence, increasing the number of unique website visits.
  • Show more

Digital director vs director of strategy skills

Common digital director skills
  • Digital Marketing, 14%
  • Digital Transformation, 13%
  • Digital Strategy, 4%
  • Project Management, 4%
  • Digital Content, 3%
  • CRM, 3%
Common director of strategy skills
  • Analytics, 9%
  • Healthcare, 8%
  • Project Management, 8%
  • Business Development, 5%
  • Client Facing, 4%
  • Digital Transformation, 4%

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