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The differences between digital directors and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital director and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $129,557 average annual salary of a digital director.
The top three skills for a digital director include digital marketing, digital transformation and digital strategy. The most important skills for a director, product marketing are product management, digital marketing, and market research.
| Digital Director | Director, Product Marketing | |
| Yearly salary | $129,557 | $141,699 |
| Hourly rate | $62.29 | $68.12 |
| Growth rate | 10% | 10% |
| Number of jobs | 65,914 | 173,038 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital director is in charge of spearheading and overseeing the campaigns and projects for digital marketing within a company. Their responsibilities revolve around devising strategies to boost sales and brand awareness, establishing goals and sales objectives, monitoring the progress of projects, and assessing workforce performance. They must also coordinate different departments, liaise with external agencies, and produce progress reports for the stakeholders. Furthermore, as a digital director, it is essential to lead and encourage teams to reach goals, all while implementing the company's policies and regulations.
A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.
Digital directors and directors, product marketing have different pay scales, as shown below.
| Digital Director | Director, Product Marketing | |
| Average salary | $129,557 | $141,699 |
| Salary range | Between $90,000 And $185,000 | Between $97,000 And $205,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Oregon | California |
| Best paying company | McKinsey & Company Inc | Meta |
| Best paying industry | Professional | Technology |
There are a few differences between a digital director and a director, product marketing in terms of educational background:
| Digital Director | Director, Product Marketing | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital directors' and directors, product marketing' demographics:
| Digital Director | Director, Product Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 68.8% Female, 31.2% | Male, 74.7% Female, 25.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |