Digital director vs global director

The differences between digital directors and global directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital director and a global director. Additionally, a global director has an average salary of $157,749, which is higher than the $129,557 average annual salary of a digital director.

The top three skills for a digital director include digital marketing, digital transformation and digital strategy. The most important skills for a global director are project management, cloud, and HR.

Digital director vs global director overview

	Digital Director	Global Director
Yearly salary	$129,557	$157,749
Hourly rate	$62.29	$75.84
Growth rate	10%	10%
Number of jobs	65,914	81,120
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 68%
Average age	39	39
Years of experience	10	10

What does a digital director do?

A digital director is in charge of spearheading and overseeing the campaigns and projects for digital marketing within a company. Their responsibilities revolve around devising strategies to boost sales and brand awareness, establishing goals and sales objectives, monitoring the progress of projects, and assessing workforce performance. They must also coordinate different departments, liaise with external agencies, and produce progress reports for the stakeholders. Furthermore, as a digital director, it is essential to lead and encourage teams to reach goals, all while implementing the company's policies and regulations.

What does a global director do?

The duties of a global director will vary on one's line of work or company of employment. Typically, their responsibilities will revolve around overseeing and leading a diverse range of employees or departments, developing new strategies and programs for global markets, and ensuring that all products and services are inclusive and public friendly. Furthermore, as a director, it is essential to implement all policies and regulations, all while developing new ones to ensure the efficiency of the company and its services.

Digital director vs global director salary

Digital directors and global directors have different pay scales, as shown below.

	Digital Director	Global Director
Average salary	$129,557	$157,749
Salary range	Between $90,000 And $185,000	Between $107,000 And $230,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Oregon	New Jersey
Best paying company	McKinsey & Company Inc	Barclays
Best paying industry	Professional	Automotive

Differences between digital director and global director education

There are a few differences between a digital director and a global director in terms of educational background:

	Digital Director	Global Director
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 68%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Digital director vs global director demographics

Here are the differences between digital directors' and global directors' demographics:

	Digital Director	Global Director
Average age	39	39
Gender ratio	Male, 68.8% Female, 31.2%	Male, 74.5% Female, 25.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between digital director and global director duties and responsibilities

Digital director example responsibilities.

Manage the planning, development, and delivery of email marketing channel including CRM.
Implement the use of a CRM system and processes to assign and track new leads.
Manage direct mail, email and social media projects to help clients with better response rates and ROI.
Manage marketing strategies deliver through social media, email and Facebook advertising.
Provide marketing automation expertise to clients with the use of Marketo and Salesforce implementations.
film, edit, and post all video material to PPC social media pages.

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Global director example responsibilities.

Lead all communication, development and employee training efforts with ERP software provider.
Create and maintain reports and dashboards for measuring global leads, opportunities and tracking company KPIs.
Manage vast data sources in order to align metrics to behavioral change and KPIs meaningful to business interfaces and leadership team.
Manage cloud software for shipping visibility of ocean containers, tendering and contract management, maximizing leverage and oversight.
Manage global teams affecting operational functions in the supply chain including, logistics, inventory management and retail operations.
Collaborate with regulatory team to deliver documentation sufficient to convince FDA to lift consent decree with a finding of substantially compliant.

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Digital director vs global director skills

Common digital director skills

Digital Marketing, 14%
Digital Transformation, 13%
Digital Strategy, 4%
Project Management, 4%
Digital Content, 3%
CRM, 3%

Common global director skills

Project Management, 8%
Cloud, 5%
HR, 4%
Oversight, 4%
Continuous Improvement, 4%
Customer Satisfaction, 4%

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Updated January 8, 2025

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