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The differences between digital directors and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital director and a marketing director. Additionally, a digital director has an average salary of $129,557, which is higher than the $114,906 average annual salary of a marketing director.
The top three skills for a digital director include digital marketing, digital transformation and digital strategy. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Digital Director | Marketing Director | |
| Yearly salary | $129,557 | $114,906 |
| Hourly rate | $62.29 | $55.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 65,914 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital director is in charge of spearheading and overseeing the campaigns and projects for digital marketing within a company. Their responsibilities revolve around devising strategies to boost sales and brand awareness, establishing goals and sales objectives, monitoring the progress of projects, and assessing workforce performance. They must also coordinate different departments, liaise with external agencies, and produce progress reports for the stakeholders. Furthermore, as a digital director, it is essential to lead and encourage teams to reach goals, all while implementing the company's policies and regulations.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Digital directors and marketing directors have different pay scales, as shown below.
| Digital Director | Marketing Director | |
| Average salary | $129,557 | $114,906 |
| Salary range | Between $90,000 And $185,000 | Between $68,000 And $193,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Oregon | California |
| Best paying company | McKinsey & Company Inc | Brookfield Properties |
| Best paying industry | Professional | Manufacturing |
There are a few differences between a digital director and a marketing director in terms of educational background:
| Digital Director | Marketing Director | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital directors' and marketing directors' demographics:
| Digital Director | Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 68.8% Female, 31.2% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |