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The differences between digital directors and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital director and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $129,557 average annual salary of a digital director.
The top three skills for a digital director include digital marketing, digital transformation and digital strategy. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.
| Digital Director | Senior Director Of Marketing | |
| Yearly salary | $129,557 | $159,916 |
| Hourly rate | $62.29 | $76.88 |
| Growth rate | 10% | 10% |
| Number of jobs | 65,914 | 106,180 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital director is in charge of spearheading and overseeing the campaigns and projects for digital marketing within a company. Their responsibilities revolve around devising strategies to boost sales and brand awareness, establishing goals and sales objectives, monitoring the progress of projects, and assessing workforce performance. They must also coordinate different departments, liaise with external agencies, and produce progress reports for the stakeholders. Furthermore, as a digital director, it is essential to lead and encourage teams to reach goals, all while implementing the company's policies and regulations.
A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.
Digital directors and senior directors of marketing have different pay scales, as shown below.
| Digital Director | Senior Director Of Marketing | |
| Average salary | $129,557 | $159,916 |
| Salary range | Between $90,000 And $185,000 | Between $112,000 And $226,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Oregon | California |
| Best paying company | McKinsey & Company Inc | Washington Prime Group |
| Best paying industry | Professional | Media |
There are a few differences between a digital director and a senior director of marketing in terms of educational background:
| Digital Director | Senior Director Of Marketing | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital directors' and senior directors of marketing' demographics:
| Digital Director | Senior Director Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 68.8% Female, 31.2% | Male, 57.9% Female, 42.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |