Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between digital marketing analysts and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital marketing analyst and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $69,456 average annual salary of a digital marketing analyst.
The top three skills for a digital marketing analyst include digital marketing, google analytics and marketing campaigns. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Digital Marketing Analyst | Marketing Consultant | |
| Yearly salary | $69,456 | $70,593 |
| Hourly rate | $33.39 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 99,835 | 88,935 |
| Job satisfaction | 5 | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital marketing analyst is primarily in charge of performing research and analysis of marketing trends to develop new campaign strategies. They mostly prepare visual reports and presentations, coordinate with fellow marketing personnel, participate in creative meetings, gather data from clients, keep up to date with the latest trends, and identify new sales opportunities for the marketing team to utilize. Furthermore, a digital marketing analyst must adhere to all the policies and regulations.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Digital marketing analysts and marketing consultants have different pay scales, as shown below.
| Digital Marketing Analyst | Marketing Consultant | |
| Average salary | $69,456 | $70,593 |
| Salary range | Between $50,000 And $95,000 | Between $44,000 And $112,000 |
| Highest paying City | San Francisco, CA | Wilmington, DE |
| Highest paying state | Washington | Delaware |
| Best paying company | Morgan Lewis | Meta |
| Best paying industry | Retail | Technology |
There are a few differences between a digital marketing analyst and a marketing consultant in terms of educational background:
| Digital Marketing Analyst | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing analysts' and marketing consultants' demographics:
| Digital Marketing Analyst | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 57.2% Female, 42.8% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.4% White, 64.4% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |