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The differences between digital marketing analysts and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital marketing analyst and a marketing coordinator. Additionally, a digital marketing analyst has an average salary of $69,456, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a digital marketing analyst include digital marketing, google analytics and marketing campaigns. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Digital Marketing Analyst | Marketing Coordinator | |
| Yearly salary | $69,456 | $48,326 |
| Hourly rate | $33.39 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 99,835 | 91,281 |
| Job satisfaction | 5 | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital marketing analyst is primarily in charge of performing research and analysis of marketing trends to develop new campaign strategies. They mostly prepare visual reports and presentations, coordinate with fellow marketing personnel, participate in creative meetings, gather data from clients, keep up to date with the latest trends, and identify new sales opportunities for the marketing team to utilize. Furthermore, a digital marketing analyst must adhere to all the policies and regulations.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Digital marketing analysts and marketing coordinators have different pay scales, as shown below.
| Digital Marketing Analyst | Marketing Coordinator | |
| Average salary | $69,456 | $48,326 |
| Salary range | Between $50,000 And $95,000 | Between $34,000 And $67,000 |
| Highest paying City | San Francisco, CA | New York, NY |
| Highest paying state | Washington | New Jersey |
| Best paying company | Morgan Lewis | Keller Williams Capital Properties |
| Best paying industry | Retail | Technology |
There are a few differences between a digital marketing analyst and a marketing coordinator in terms of educational background:
| Digital Marketing Analyst | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing analysts' and marketing coordinators' demographics:
| Digital Marketing Analyst | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 57.2% Female, 42.8% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.4% White, 64.4% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |