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The differences between digital marketing associates and executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital marketing associate, becoming an executive takes usually requires More than 10 years. Additionally, an executive has an average salary of $108,285, which is higher than the $55,145 average annual salary of a digital marketing associate.
The top three skills for a digital marketing associate include digital marketing, google analytics and marketing campaigns. The most important skills for an executive are customer service, digital transformation, and healthcare.
| Digital Marketing Associate | Executive | |
| Yearly salary | $55,145 | $108,285 |
| Hourly rate | $26.51 | $52.06 |
| Growth rate | 19% | 6% |
| Number of jobs | 84,359 | 83,869 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 61% |
| Average age | 37 | 52 |
| Years of experience | 6 | - |
The job of a digital marketing associate is to oversee the digital marketing campaigns and programs of an organization. You will be responsible for developing and implementing the digital marketing strategy to promote the company's websites, social media platforms, and other web-based resources. Other duties include assisting with digital marketing management, internet marketing, and other digital projects, understanding the various tools and channels such as email marketing and web analytics, and keeping abreast of the latest trends in digital marketing.
An Executive's responsibilities vary depending on an organization or company. However, most of the time, it involves a great deal of leadership and communication. An Executive must oversee and direct employees towards particular sets of goals and vision, create strategies and plans that will benefit the company's financial gains and workforce, and as well as evaluate and analyze the progress of various company departments. Moreover, an Executive holds the power of decision-making, such as in the aspects of budget, promotions, and policies.
Digital marketing associates and executives have different pay scales, as shown below.
| Digital Marketing Associate | Executive | |
| Average salary | $55,145 | $108,285 |
| Salary range | Between $39,000 And $76,000 | Between $63,000 And $184,000 |
| Highest paying City | Wilmington, DE | Providence, RI |
| Highest paying state | Delaware | Rhode Island |
| Best paying company | JPMorgan Chase & Co. | Capgemini |
| Best paying industry | Retail | - |
There are a few differences between a digital marketing associate and an executive in terms of educational background:
| Digital Marketing Associate | Executive | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 61% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between digital marketing associates' and executives' demographics:
| Digital Marketing Associate | Executive | |
| Average age | 37 | 52 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 3.7% Unknown, 3.9% Hispanic or Latino, 7.7% Asian, 7.6% White, 76.4% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |