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Digital marketing associate vs executive

The differences between digital marketing associates and executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital marketing associate, becoming an executive takes usually requires More than 10 years. Additionally, an executive has an average salary of $108,285, which is higher than the $55,145 average annual salary of a digital marketing associate.

The top three skills for a digital marketing associate include digital marketing, google analytics and marketing campaigns. The most important skills for an executive are customer service, digital transformation, and healthcare.

Digital marketing associate vs executive overview

Digital Marketing AssociateExecutive
Yearly salary$55,145$108,285
Hourly rate$26.51$52.06
Growth rate19%6%
Number of jobs84,35983,869
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 61%
Average age3752
Years of experience6-

What does a digital marketing associate do?

The job of a digital marketing associate is to oversee the digital marketing campaigns and programs of an organization. You will be responsible for developing and implementing the digital marketing strategy to promote the company's websites, social media platforms, and other web-based resources. Other duties include assisting with digital marketing management, internet marketing, and other digital projects, understanding the various tools and channels such as email marketing and web analytics, and keeping abreast of the latest trends in digital marketing.

What does an executive do?

An Executive's responsibilities vary depending on an organization or company. However, most of the time, it involves a great deal of leadership and communication. An Executive must oversee and direct employees towards particular sets of goals and vision, create strategies and plans that will benefit the company's financial gains and workforce, and as well as evaluate and analyze the progress of various company departments. Moreover, an Executive holds the power of decision-making, such as in the aspects of budget, promotions, and policies.

Digital marketing associate vs executive salary

Digital marketing associates and executives have different pay scales, as shown below.

Digital Marketing AssociateExecutive
Average salary$55,145$108,285
Salary rangeBetween $39,000 And $76,000Between $63,000 And $184,000
Highest paying CityWilmington, DEProvidence, RI
Highest paying stateDelawareRhode Island
Best paying companyJPMorgan Chase & Co.Capgemini
Best paying industryRetail-

Differences between digital marketing associate and executive education

There are a few differences between a digital marketing associate and an executive in terms of educational background:

Digital Marketing AssociateExecutive
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 61%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Pennsylvania

Digital marketing associate vs executive demographics

Here are the differences between digital marketing associates' and executives' demographics:

Digital Marketing AssociateExecutive
Average age3752
Gender ratioMale, 50.0% Female, 50.0%Male, 56.0% Female, 44.0%
Race ratioBlack or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.2% American Indian and Alaska Native, 0.1%Black or African American, 3.7% Unknown, 3.9% Hispanic or Latino, 7.7% Asian, 7.6% White, 76.4% American Indian and Alaska Native, 0.6%
LGBT Percentage10%12%

Differences between digital marketing associate and executive duties and responsibilities

Digital marketing associate example responsibilities.

  • Manage the flow of conversions to CRM in order to ensure that the sales teams are producing leads.
  • Establish and manage several social media business pages and Facebook campaigns.
  • Assist in managing CRM efforts focuse on digital acquisition and customer retention.
  • Implement SEO and SEM strategies.
  • Proofread and edit blog posts for all websites.
  • Work to create and launch new product landing pages for the website using HTML.
  • Show more

Executive example responsibilities.

  • Manage capital investments and operating costs to generate ROI, IRR and cash flow.
  • Facilitate KPI dashboard for actual performance to forecast/targets and drive action plans to achieve them.
  • Manage reputation for search engine optimization, and reputation of website and business as a whole through SEO.
  • Manage several multi-phase DoD programs and projects simultaneously.
  • Manage events for fundraising, donor recognition and alumni relations.
  • Delegate & execute human resources, payroll management, marketing/sales techniques training & development.
  • Show more

Digital marketing associate vs executive skills

Common digital marketing associate skills
  • Digital Marketing, 26%
  • Google Analytics, 4%
  • Marketing Campaigns, 4%
  • Email Marketing, 4%
  • PowerPoint, 3%
  • Project Management, 3%
Common executive skills
  • Customer Service, 20%
  • Digital Transformation, 15%
  • Healthcare, 10%
  • Customer Satisfaction, 8%
  • Financial Statements, 5%
  • Business Development, 4%

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