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The differences between digital marketing associates and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital marketing associate and a marketing analyst. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $55,145 average annual salary of a digital marketing associate.
The top three skills for a digital marketing associate include digital marketing, google analytics and marketing campaigns. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Digital Marketing Associate | Marketing Analyst | |
| Yearly salary | $55,145 | $59,380 |
| Hourly rate | $26.51 | $28.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 84,359 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
The job of a digital marketing associate is to oversee the digital marketing campaigns and programs of an organization. You will be responsible for developing and implementing the digital marketing strategy to promote the company's websites, social media platforms, and other web-based resources. Other duties include assisting with digital marketing management, internet marketing, and other digital projects, understanding the various tools and channels such as email marketing and web analytics, and keeping abreast of the latest trends in digital marketing.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Digital marketing associates and marketing analysts have different pay scales, as shown below.
| Digital Marketing Associate | Marketing Analyst | |
| Average salary | $55,145 | $59,380 |
| Salary range | Between $39,000 And $76,000 | Between $41,000 And $84,000 |
| Highest paying City | Wilmington, DE | Seattle, WA |
| Highest paying state | Delaware | Washington |
| Best paying company | JPMorgan Chase & Co. | Meta |
| Best paying industry | Retail | Finance |
There are a few differences between a digital marketing associate and a marketing analyst in terms of educational background:
| Digital Marketing Associate | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 78% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing associates' and marketing analysts' demographics:
| Digital Marketing Associate | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |