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The differences between digital marketing consultants and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital marketing consultant, becoming an assistant marketing manager takes usually requires 8-10 years. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $71,064 average annual salary of a digital marketing consultant.
The top three skills for a digital marketing consultant include digital marketing, social media marketing and CRM. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Digital Marketing Consultant | Assistant Marketing Manager | |
| Yearly salary | $71,064 | $94,094 |
| Hourly rate | $34.17 | $45.24 |
| Growth rate | 19% | 10% |
| Number of jobs | 99,520 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Digital marketing consultants and assistant marketing managers have different pay scales, as shown below.
| Digital Marketing Consultant | Assistant Marketing Manager | |
| Average salary | $71,064 | $94,094 |
| Salary range | Between $49,000 And $101,000 | Between $64,000 And $136,000 |
| Highest paying City | Washington, DC | Portsmouth, VA |
| Highest paying state | New Jersey | Virginia |
| Best paying company | Booz Allen Hamilton | General Motors |
| Best paying industry | Manufacturing | Finance |
There are a few differences between a digital marketing consultant and an assistant marketing manager in terms of educational background:
| Digital Marketing Consultant | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing consultants' and assistant marketing managers' demographics:
| Digital Marketing Consultant | Assistant Marketing Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 58.0% Female, 42.0% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |