Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between digital marketing consultants and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital marketing consultant, becoming a digital marketing manager takes usually requires 8-10 years. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $71,064 average annual salary of a digital marketing consultant.
The top three skills for a digital marketing consultant include digital marketing, social media marketing and CRM. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Digital Marketing Consultant | Digital Marketing Manager | |
| Yearly salary | $71,064 | $99,563 |
| Hourly rate | $34.17 | $47.87 |
| Growth rate | 19% | 10% |
| Number of jobs | 99,520 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 77% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Digital marketing consultants and digital marketing managers have different pay scales, as shown below.
| Digital Marketing Consultant | Digital Marketing Manager | |
| Average salary | $71,064 | $99,563 |
| Salary range | Between $49,000 And $101,000 | Between $71,000 And $138,000 |
| Highest paying City | Washington, DC | San Francisco, CA |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | Booz Allen Hamilton | Conrad N. Hilton Foundation |
| Best paying industry | Manufacturing | - |
There are a few differences between a digital marketing consultant and a digital marketing manager in terms of educational background:
| Digital Marketing Consultant | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 77% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing consultants' and digital marketing managers' demographics:
| Digital Marketing Consultant | Digital Marketing Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 58.0% Female, 42.0% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |