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The differences between digital marketing consultants and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital marketing consultant, becoming a head of marketing takes usually requires 8-10 years. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $71,064 average annual salary of a digital marketing consultant.
The top three skills for a digital marketing consultant include digital marketing, social media marketing and CRM. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Digital Marketing Consultant | Head Of Marketing | |
| Yearly salary | $71,064 | $137,829 |
| Hourly rate | $34.17 | $66.26 |
| Growth rate | 19% | 10% |
| Number of jobs | 99,520 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 69% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Digital marketing consultants and heads of marketing have different pay scales, as shown below.
| Digital Marketing Consultant | Head Of Marketing | |
| Average salary | $71,064 | $137,829 |
| Salary range | Between $49,000 And $101,000 | Between $93,000 And $203,000 |
| Highest paying City | Washington, DC | Seattle, WA |
| Highest paying state | New Jersey | Washington |
| Best paying company | Booz Allen Hamilton | Meta |
| Best paying industry | Manufacturing | Media |
There are a few differences between a digital marketing consultant and a head of marketing in terms of educational background:
| Digital Marketing Consultant | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 69% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing consultants' and heads of marketing' demographics:
| Digital Marketing Consultant | Head Of Marketing | |
| Average age | 37 | 39 |
| Gender ratio | Male, 58.0% Female, 42.0% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |