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The differences between digital marketing consultants and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital marketing consultant, becoming a marketing account manager takes usually requires 8-10 years. Additionally, a digital marketing consultant has an average salary of $71,064, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a digital marketing consultant include digital marketing, social media marketing and CRM. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Digital Marketing Consultant | Marketing Account Manager | |
| Yearly salary | $71,064 | $67,983 |
| Hourly rate | $34.17 | $32.68 |
| Growth rate | 19% | 10% |
| Number of jobs | 99,520 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 78% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Digital marketing consultants and marketing account managers have different pay scales, as shown below.
| Digital Marketing Consultant | Marketing Account Manager | |
| Average salary | $71,064 | $67,983 |
| Salary range | Between $49,000 And $101,000 | Between $50,000 And $91,000 |
| Highest paying City | Washington, DC | San Francisco, CA |
| Highest paying state | New Jersey | Washington |
| Best paying company | Booz Allen Hamilton | American Tower |
| Best paying industry | Manufacturing | Energy |
There are a few differences between a digital marketing consultant and a marketing account manager in terms of educational background:
| Digital Marketing Consultant | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 78% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing consultants' and marketing account managers' demographics:
| Digital Marketing Consultant | Marketing Account Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 58.0% Female, 42.0% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |