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The differences between digital marketing consultants and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital marketing consultant and a marketing & events coordinator. Additionally, a digital marketing consultant has an average salary of $71,064, which is higher than the $41,447 average annual salary of a marketing & events coordinator.
The top three skills for a digital marketing consultant include digital marketing, social media marketing and CRM. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.
| Digital Marketing Consultant | Marketing & Events Coordinator | |
| Yearly salary | $71,064 | $41,447 |
| Hourly rate | $34.17 | $19.93 |
| Growth rate | 19% | 19% |
| Number of jobs | 99,520 | 84,375 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 81% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.
Digital marketing consultants and marketing & events coordinators have different pay scales, as shown below.
| Digital Marketing Consultant | Marketing & Events Coordinator | |
| Average salary | $71,064 | $41,447 |
| Salary range | Between $49,000 And $101,000 | Between $31,000 And $54,000 |
| Highest paying City | Washington, DC | Jersey City, NJ |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | Booz Allen Hamilton | A.T. Kearney |
| Best paying industry | Manufacturing | Start-up |
There are a few differences between a digital marketing consultant and a marketing & events coordinator in terms of educational background:
| Digital Marketing Consultant | Marketing & Events Coordinator | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 81% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing consultants' and marketing & events coordinators' demographics:
| Digital Marketing Consultant | Marketing & Events Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 58.0% Female, 42.0% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |