Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between digital marketing consultants and marketing leads can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital marketing consultant, becoming a marketing lead takes usually requires 8-10 years. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $71,064 average annual salary of a digital marketing consultant.
The top three skills for a digital marketing consultant include digital marketing, social media marketing and CRM. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Digital Marketing Consultant | Marketing Lead | |
| Yearly salary | $71,064 | $104,664 |
| Hourly rate | $34.17 | $50.32 |
| Growth rate | 19% | 10% |
| Number of jobs | 99,520 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 72% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Digital marketing consultants and marketing leads have different pay scales, as shown below.
| Digital Marketing Consultant | Marketing Lead | |
| Average salary | $71,064 | $104,664 |
| Salary range | Between $49,000 And $101,000 | Between $74,000 And $146,000 |
| Highest paying City | Washington, DC | San Francisco, CA |
| Highest paying state | New Jersey | California |
| Best paying company | Booz Allen Hamilton | Meta |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a digital marketing consultant and a marketing lead in terms of educational background:
| Digital Marketing Consultant | Marketing Lead | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 72% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing consultants' and marketing leads' demographics:
| Digital Marketing Consultant | Marketing Lead | |
| Average age | 37 | 39 |
| Gender ratio | Male, 58.0% Female, 42.0% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |