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The differences between digital marketing consultants and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital marketing consultant, becoming a marketing manager takes usually requires 8-10 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $71,064 average annual salary of a digital marketing consultant.
The top three skills for a digital marketing consultant include digital marketing, social media marketing and CRM. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Digital Marketing Consultant | Marketing Manager | |
| Yearly salary | $71,064 | $104,550 |
| Hourly rate | $34.17 | $50.26 |
| Growth rate | 19% | 10% |
| Number of jobs | 99,520 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Digital marketing consultants and marketing managers have different pay scales, as shown below.
| Digital Marketing Consultant | Marketing Manager | |
| Average salary | $71,064 | $104,550 |
| Salary range | Between $49,000 And $101,000 | Between $71,000 And $153,000 |
| Highest paying City | Washington, DC | Menlo Park, CA |
| Highest paying state | New Jersey | California |
| Best paying company | Booz Allen Hamilton | Meta |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a digital marketing consultant and a marketing manager in terms of educational background:
| Digital Marketing Consultant | Marketing Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing consultants' and marketing managers' demographics:
| Digital Marketing Consultant | Marketing Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 58.0% Female, 42.0% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |