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The differences between digital specialists and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital specialist and a marketing assistant. Additionally, a digital specialist has an average salary of $61,349, which is higher than the $39,442 average annual salary of a marketing assistant.
The top three skills for a digital specialist include digital marketing, google analytics and customer service. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.
| Digital Specialist | Marketing Assistant | |
| Yearly salary | $61,349 | $39,442 |
| Hourly rate | $29.49 | $18.96 |
| Growth rate | 19% | 19% |
| Number of jobs | 58,633 | 77,611 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 77% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital specialist is responsible for handling digital marketing campaigns and utilizing online marketing tools to promote the company's brand image through various social media platforms, increasing customer engagement, and attracting potential clients for business partnerships. Digital specialists must have excellent knowledge of the current market trends, developing media campaigns to meet public demands and public interests. They also actively respond to customers' inquiries and concerns, as well as resolving common complaints. A digital specialist must be highly communicative and organizational, especially on identifying business opportunities that would bring more revenues and increase the company's profitability.
A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.
Digital specialists and marketing assistants have different pay scales, as shown below.
| Digital Specialist | Marketing Assistant | |
| Average salary | $61,349 | $39,442 |
| Salary range | Between $34,000 And $108,000 | Between $28,000 And $55,000 |
| Highest paying City | Kearny, NJ | Jersey City, NJ |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | McKinsey & Company Inc | |
| Best paying industry | - | Finance |
There are a few differences between a digital specialist and a marketing assistant in terms of educational background:
| Digital Specialist | Marketing Assistant | |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 77% |
| Most common major | Graphic Design | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between digital specialists' and marketing assistants' demographics:
| Digital Specialist | Marketing Assistant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 59.8% Female, 40.2% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 9.7% White, 67.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |