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The differences between digital specialists and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital specialist and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $61,349 average annual salary of a digital specialist.
The top three skills for a digital specialist include digital marketing, google analytics and customer service. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Digital Specialist | Marketing Consultant | |
| Yearly salary | $61,349 | $70,593 |
| Hourly rate | $29.49 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 58,633 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital specialist is responsible for handling digital marketing campaigns and utilizing online marketing tools to promote the company's brand image through various social media platforms, increasing customer engagement, and attracting potential clients for business partnerships. Digital specialists must have excellent knowledge of the current market trends, developing media campaigns to meet public demands and public interests. They also actively respond to customers' inquiries and concerns, as well as resolving common complaints. A digital specialist must be highly communicative and organizational, especially on identifying business opportunities that would bring more revenues and increase the company's profitability.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Digital specialists and marketing consultants have different pay scales, as shown below.
| Digital Specialist | Marketing Consultant | |
| Average salary | $61,349 | $70,593 |
| Salary range | Between $34,000 And $108,000 | Between $44,000 And $112,000 |
| Highest paying City | Kearny, NJ | Wilmington, DE |
| Highest paying state | New Jersey | Delaware |
| Best paying company | McKinsey & Company Inc | Meta |
| Best paying industry | - | Technology |
There are a few differences between a digital specialist and a marketing consultant in terms of educational background:
| Digital Specialist | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 75% |
| Most common major | Graphic Design | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between digital specialists' and marketing consultants' demographics:
| Digital Specialist | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 59.8% Female, 40.2% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 9.7% White, 67.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |