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The differences between digital specialists and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital specialist and a marketing coordinator. Additionally, a digital specialist has an average salary of $61,349, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a digital specialist include digital marketing, google analytics and customer service. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Digital Specialist | Marketing Coordinator | |
| Yearly salary | $61,349 | $48,326 |
| Hourly rate | $29.49 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 58,633 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital specialist is responsible for handling digital marketing campaigns and utilizing online marketing tools to promote the company's brand image through various social media platforms, increasing customer engagement, and attracting potential clients for business partnerships. Digital specialists must have excellent knowledge of the current market trends, developing media campaigns to meet public demands and public interests. They also actively respond to customers' inquiries and concerns, as well as resolving common complaints. A digital specialist must be highly communicative and organizational, especially on identifying business opportunities that would bring more revenues and increase the company's profitability.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Digital specialists and marketing coordinators have different pay scales, as shown below.
| Digital Specialist | Marketing Coordinator | |
| Average salary | $61,349 | $48,326 |
| Salary range | Between $34,000 And $108,000 | Between $34,000 And $67,000 |
| Highest paying City | Kearny, NJ | New York, NY |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | McKinsey & Company Inc | Keller Williams Capital Properties |
| Best paying industry | - | Technology |
There are a few differences between a digital specialist and a marketing coordinator in terms of educational background:
| Digital Specialist | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 80% |
| Most common major | Graphic Design | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between digital specialists' and marketing coordinators' demographics:
| Digital Specialist | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 59.8% Female, 40.2% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 9.7% White, 67.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |