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Direct marketing coordinator vs coordinator

The differences between direct marketing coordinators and coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a direct marketing coordinator, becoming a coordinator takes usually requires 6-12 months. Additionally, a direct marketing coordinator has an average salary of $84,613, which is higher than the $41,599 average annual salary of a coordinator.

The top three skills for a direct marketing coordinator include marketing campaigns, e-mail campaigns and customer data. The most important skills for a coordinator are customer service, patients, and excellent organizational.

Direct marketing coordinator vs coordinator overview

Direct Marketing CoordinatorCoordinator
Yearly salary$84,613$41,599
Hourly rate$40.68$20.00
Growth rate19%12%
Number of jobs105,841151,508
Job satisfaction-5
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 57%
Average age3743
Years of experience612

Direct marketing coordinator vs coordinator salary

Direct marketing coordinators and coordinators have different pay scales, as shown below.

Direct Marketing CoordinatorCoordinator
Average salary$84,613$41,599
Salary rangeBetween $52,000 And $137,000Between $27,000 And $61,000
Highest paying City-San Francisco, CA
Highest paying state-Alaska
Best paying company-Meta
Best paying industry-Technology

Differences between direct marketing coordinator and coordinator education

There are a few differences between a direct marketing coordinator and a coordinator in terms of educational background:

Direct Marketing CoordinatorCoordinator
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 57%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Southern California

Direct marketing coordinator vs coordinator demographics

Here are the differences between direct marketing coordinators' and coordinators' demographics:

Direct Marketing CoordinatorCoordinator
Average age3743
Gender ratioMale, 27.8% Female, 72.2%Male, 36.3% Female, 63.7%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.3% White, 67.2% American Indian and Alaska Native, 0.1%Black or African American, 11.5% Unknown, 5.2% Hispanic or Latino, 20.9% Asian, 6.4% White, 53.9% American Indian and Alaska Native, 2.1%
LGBT Percentage10%11%

Differences between direct marketing coordinator and coordinator duties and responsibilities

Direct marketing coordinator example responsibilities.

  • Direct and manage outsource SEO, social media, and PPC campaigns.
  • Manage updating and implementation of collateral pieces such as: flyers, sales brochures, demographics profiles, maps, etc.
  • Monitor the ROI on lists acquire.
  • Design landing pages for social media and PPC campaigns.
  • Track direct marketing program performance using response rate, sales and ROI measures for control and test scenarios.
  • Produce compelling and graphically sophisticate PowerPoint presentations that capture the value of both tactical and strategic sponsorship driven programs.
  • Show more

Coordinator example responsibilities.

  • Conduct kaizen blitz in the machine shop that achieve higher productivity and efficiency gains.
  • Manage documented records of meetings and contact with Pre-K teachers to discuss relevant information concerning children and families.
  • Manage and coordinate the workload of the release team members and are responsible for organizing and hosting all production release windows.
  • Manage IDT roster and participate in interdisciplinary team meetings.
  • Provide leadership development opportunities for youth and lead community events and activities for the community.
  • Facilitate development of veterans individual rehabilitation plans, which provide purpose, organization and empowerment to achieve life goals.
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Direct marketing coordinator vs coordinator skills

Common direct marketing coordinator skills
  • Marketing Campaigns, 18%
  • E-Mail Campaigns, 14%
  • Customer Data, 14%
  • Telemarketing, 8%
  • Website Content, 6%
  • HTML, 5%
Common coordinator skills
  • Customer Service, 21%
  • Patients, 10%
  • Excellent Organizational, 7%
  • Data Entry, 5%
  • Excellent Guest, 5%
  • Coordinators, 4%

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