Direct marketing coordinator vs digital marketing specialist

The differences between direct marketing coordinators and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a direct marketing coordinator and a digital marketing specialist. Additionally, a direct marketing coordinator has an average salary of $84,613, which is higher than the $60,359 average annual salary of a digital marketing specialist.

The top three skills for a direct marketing coordinator include marketing campaigns, e-mail campaigns and customer data. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.

Direct marketing coordinator vs digital marketing specialist overview

	Direct Marketing Coordinator	Digital Marketing Specialist
Yearly salary	$84,613	$60,359
Hourly rate	$40.68	$29.02
Growth rate	19%	19%
Number of jobs	105,841	94,029
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 76%
Average age	37	37
Years of experience	6	6

Direct marketing coordinator vs digital marketing specialist salary

Direct marketing coordinators and digital marketing specialists have different pay scales, as shown below.

	Direct Marketing Coordinator	Digital Marketing Specialist
Average salary	$84,613	$60,359
Salary range	Between $52,000 And $137,000	Between $44,000 And $81,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Finance

Differences between direct marketing coordinator and digital marketing specialist education

There are a few differences between a direct marketing coordinator and a digital marketing specialist in terms of educational background:

	Direct Marketing Coordinator	Digital Marketing Specialist
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Direct marketing coordinator vs digital marketing specialist demographics

Here are the differences between direct marketing coordinators' and digital marketing specialists' demographics:

	Direct Marketing Coordinator	Digital Marketing Specialist
Average age	37	37
Gender ratio	Male, 27.8% Female, 72.2%	Male, 51.1% Female, 48.9%
Race ratio	Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.3% White, 67.2% American Indian and Alaska Native, 0.1%	Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between direct marketing coordinator and digital marketing specialist duties and responsibilities

Direct marketing coordinator example responsibilities.

Direct and manage outsource SEO, social media, and PPC campaigns.
Manage updating and implementation of collateral pieces such as: flyers, sales brochures, demographics profiles, maps, etc.
Monitor the ROI on lists acquire.
Design landing pages for social media and PPC campaigns.
Track direct marketing program performance using response rate, sales and ROI measures for control and test scenarios.
Produce compelling and graphically sophisticate PowerPoint presentations that capture the value of both tactical and strategic sponsorship driven programs.

Digital marketing specialist example responsibilities.

Manage and distribution integrate product promotion campaigns (B2B and B2C).
Set up and manage campaigns on Facebook and LinkedIn including tracking and conversions.
Manage photography department in office and on location in numerous national ad campaign shoots.
Manage Facebook ads, AdWords and LinkedIn ads while ensuring marketing message consistent with the company goals and objectives.
Maintain all social media platforms, create and curate blog content, and manage the website using ExpressionEngine CMS.
Utilize Godaddy software and systems and any require portal tools to achieve campaign goals, objectives and KPI's.

Direct marketing coordinator vs digital marketing specialist skills

Common direct marketing coordinator skills

Marketing Campaigns, 18%
E-Mail Campaigns, 14%
Customer Data, 14%
Telemarketing, 8%
Website Content, 6%
HTML, 5%

Common digital marketing specialist skills

Digital Marketing, 23%
Marketing Campaigns, 6%
Email Marketing, 5%
Google Analytics, 4%
B Testing, 4%
Lead Generation, 3%

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Direct Marketing Coordinator
Direct Marketing Coordinator vs Digital Marketing Specialist

Updated January 8, 2025

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