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Direct marketing coordinator vs marketing and sales associate

The differences between direct marketing coordinators and marketing and sales associates can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a direct marketing coordinator and a marketing and sales associate. Additionally, a direct marketing coordinator has an average salary of $84,613, which is higher than the $45,665 average annual salary of a marketing and sales associate.

The top three skills for a direct marketing coordinator include marketing campaigns, e-mail campaigns and customer data. The most important skills for a marketing and sales associate are customer satisfaction, digital marketing, and customer service.

Direct marketing coordinator vs marketing and sales associate overview

Direct Marketing CoordinatorMarketing And Sales Associate
Yearly salary$84,613$45,665
Hourly rate$40.68$21.95
Growth rate19%19%
Number of jobs105,841300,744
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 75%
Average age3737
Years of experience66

Direct marketing coordinator vs marketing and sales associate salary

Direct marketing coordinators and marketing and sales associates have different pay scales, as shown below.

Direct Marketing CoordinatorMarketing And Sales Associate
Average salary$84,613$45,665
Salary rangeBetween $52,000 And $137,000Between $30,000 And $69,000
Highest paying City-Washington, DC
Highest paying state-Washington
Best paying company-McKinsey & Company Inc
Best paying industry-Technology

Differences between direct marketing coordinator and marketing and sales associate education

There are a few differences between a direct marketing coordinator and a marketing and sales associate in terms of educational background:

Direct Marketing CoordinatorMarketing And Sales Associate
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Direct marketing coordinator vs marketing and sales associate demographics

Here are the differences between direct marketing coordinators' and marketing and sales associates' demographics:

Direct Marketing CoordinatorMarketing And Sales Associate
Average age3737
Gender ratioMale, 27.8% Female, 72.2%Male, 45.6% Female, 54.4%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.3% White, 67.2% American Indian and Alaska Native, 0.1%Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.4% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between direct marketing coordinator and marketing and sales associate duties and responsibilities

Direct marketing coordinator example responsibilities.

  • Direct and manage outsource SEO, social media, and PPC campaigns.
  • Manage updating and implementation of collateral pieces such as: flyers, sales brochures, demographics profiles, maps, etc.
  • Monitor the ROI on lists acquire.
  • Design landing pages for social media and PPC campaigns.
  • Track direct marketing program performance using response rate, sales and ROI measures for control and test scenarios.
  • Produce compelling and graphically sophisticate PowerPoint presentations that capture the value of both tactical and strategic sponsorship driven programs.
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Marketing and sales associate example responsibilities.

  • Manage online communication networks (Facebook, website) and build database by ____ consumers.
  • Manage and confirm incoming purchase orders from customers and create corresponding invoices for each purchase order using QuickBooks.
  • Execute set-ups for store windows, mannequins and general displays, by season, for a large volume store.
  • Develop PowerPoint presentations for VP and consultants.
  • Redesign and improve social media marketing practices for store through Facebook advertisement and creative posts.
  • Create and maintain a database for tracking and maintaining patients' Medicare eligibility for ambulance transport.
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Direct marketing coordinator vs marketing and sales associate skills

Common direct marketing coordinator skills
  • Marketing Campaigns, 18%
  • E-Mail Campaigns, 14%
  • Customer Data, 14%
  • Telemarketing, 8%
  • Website Content, 6%
  • HTML, 5%
Common marketing and sales associate skills
  • Customer Satisfaction, 21%
  • Digital Marketing, 15%
  • Customer Service, 7%
  • Brand Management, 6%
  • ROI, 5%
  • Facebook, 3%

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