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Direct marketing coordinator vs marketing and sales coordinator

The differences between direct marketing coordinators and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a direct marketing coordinator and a marketing and sales coordinator. Additionally, a direct marketing coordinator has an average salary of $84,613, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.

The top three skills for a direct marketing coordinator include marketing campaigns, e-mail campaigns and customer data. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.

Direct marketing coordinator vs marketing and sales coordinator overview

Direct Marketing CoordinatorMarketing And Sales Coordinator
Yearly salary$84,613$45,306
Hourly rate$40.68$21.78
Growth rate19%19%
Number of jobs105,84189,923
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 78%
Average age3737
Years of experience66

Direct marketing coordinator vs marketing and sales coordinator salary

Direct marketing coordinators and marketing and sales coordinators have different pay scales, as shown below.

Direct Marketing CoordinatorMarketing And Sales Coordinator
Average salary$84,613$45,306
Salary rangeBetween $52,000 And $137,000Between $33,000 And $61,000
Highest paying City-Alameda, CA
Highest paying state-Delaware
Best paying company-AIG
Best paying industry-Professional

Differences between direct marketing coordinator and marketing and sales coordinator education

There are a few differences between a direct marketing coordinator and a marketing and sales coordinator in terms of educational background:

Direct Marketing CoordinatorMarketing And Sales Coordinator
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Direct marketing coordinator vs marketing and sales coordinator demographics

Here are the differences between direct marketing coordinators' and marketing and sales coordinators' demographics:

Direct Marketing CoordinatorMarketing And Sales Coordinator
Average age3737
Gender ratioMale, 27.8% Female, 72.2%Male, 27.0% Female, 73.0%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.3% White, 67.2% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between direct marketing coordinator and marketing and sales coordinator duties and responsibilities

Direct marketing coordinator example responsibilities.

  • Direct and manage outsource SEO, social media, and PPC campaigns.
  • Manage updating and implementation of collateral pieces such as: flyers, sales brochures, demographics profiles, maps, etc.
  • Monitor the ROI on lists acquire.
  • Design landing pages for social media and PPC campaigns.
  • Track direct marketing program performance using response rate, sales and ROI measures for control and test scenarios.
  • Produce compelling and graphically sophisticate PowerPoint presentations that capture the value of both tactical and strategic sponsorship driven programs.
  • Show more

Marketing and sales coordinator example responsibilities.

  • Manage menus, photos, and promotions on the official website, as well as posts to OpenTable and Facebook.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Create an Instagram and increase followers from 0 to 300 and gain one new customer.
  • Review company websites for content and pricing accuracy, as well as ensuring SEO efforts and best practices are followed.
  • Update corporate website and LinkedIn page with news, new products and keywords and monitor and reply to web feedback.
  • Interact with all department heads for the coordination and implementation of interdepartmental projects, including gathering data for RFP's.
  • Show more

Direct marketing coordinator vs marketing and sales coordinator skills

Common direct marketing coordinator skills
  • Marketing Campaigns, 18%
  • E-Mail Campaigns, 14%
  • Customer Data, 14%
  • Telemarketing, 8%
  • Website Content, 6%
  • HTML, 5%
Common marketing and sales coordinator skills
  • Trade Shows, 8%
  • Customer Service, 7%
  • Marketing Campaigns, 7%
  • PowerPoint, 6%
  • CRM, 6%
  • Salesforce, 4%

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