Direct marketing coordinator vs marketing communications coordinator

The differences between direct marketing coordinators and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a direct marketing coordinator and a marketing communications coordinator. Additionally, a direct marketing coordinator has an average salary of $84,613, which is higher than the $49,151 average annual salary of a marketing communications coordinator.

The top three skills for a direct marketing coordinator include marketing campaigns, e-mail campaigns and customer data. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.

Direct marketing coordinator vs marketing communications coordinator overview

	Direct Marketing Coordinator	Marketing Communications Coordinator
Yearly salary	$84,613	$49,151
Hourly rate	$40.68	$23.63
Growth rate	19%	19%
Number of jobs	105,841	96,492
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 83%
Average age	37	37
Years of experience	6	6

Direct marketing coordinator vs marketing communications coordinator salary

Direct marketing coordinators and marketing communications coordinators have different pay scales, as shown below.

	Direct Marketing Coordinator	Marketing Communications Coordinator
Average salary	$84,613	$49,151
Salary range	Between $52,000 And $137,000	Between $36,000 And $67,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	New Jersey
Best paying company	-	Avid
Best paying industry	-	Manufacturing

Differences between direct marketing coordinator and marketing communications coordinator education

There are a few differences between a direct marketing coordinator and a marketing communications coordinator in terms of educational background:

	Direct Marketing Coordinator	Marketing Communications Coordinator
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 83%
Most common major	Business	Communication
Most common college	University of Georgia	University of Georgia

Direct marketing coordinator vs marketing communications coordinator demographics

Here are the differences between direct marketing coordinators' and marketing communications coordinators' demographics:

	Direct Marketing Coordinator	Marketing Communications Coordinator
Average age	37	37
Gender ratio	Male, 27.8% Female, 72.2%	Male, 24.6% Female, 75.4%
Race ratio	Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.3% White, 67.2% American Indian and Alaska Native, 0.1%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between direct marketing coordinator and marketing communications coordinator duties and responsibilities

Direct marketing coordinator example responsibilities.

Direct and manage outsource SEO, social media, and PPC campaigns.
Manage updating and implementation of collateral pieces such as: flyers, sales brochures, demographics profiles, maps, etc.
Monitor the ROI on lists acquire.
Design landing pages for social media and PPC campaigns.
Track direct marketing program performance using response rate, sales and ROI measures for control and test scenarios.
Produce compelling and graphically sophisticate PowerPoint presentations that capture the value of both tactical and strategic sponsorship driven programs.

Marketing communications coordinator example responsibilities.

Manage the company's video library, training library and YouTube channel.
Manage and optimize website presence including HTML coding, creating new lading pages and custom image creation.
Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
Develop web content, oversee SEO analysis, and promote brand awareness through print materials and email marketing efforts.
Interpret and gain a working knowledge of HTML coding and CSS for various web layouts.
Create project proposals using Indesign as well as handled their LinkedIn page and other office responsibilities.

Direct marketing coordinator vs marketing communications coordinator skills

Common direct marketing coordinator skills

Marketing Campaigns, 18%
E-Mail Campaigns, 14%
Customer Data, 14%
Telemarketing, 8%
Website Content, 6%
HTML, 5%

Common marketing communications coordinator skills

Press Releases, 7%
Project Management, 5%
Graphic Design, 5%
Proofreading, 5%
PowerPoint, 4%
Facebook, 4%

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Direct Marketing Coordinator
Direct Marketing Coordinator vs Marketing Communications Coordinator

Updated January 8, 2025

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