Direct marketing coordinator vs marketing & events coordinator

The differences between direct marketing coordinators and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a direct marketing coordinator and a marketing & events coordinator. Additionally, a direct marketing coordinator has an average salary of $84,613, which is higher than the $41,447 average annual salary of a marketing & events coordinator.

The top three skills for a direct marketing coordinator include marketing campaigns, e-mail campaigns and customer data. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.

Direct marketing coordinator vs marketing & events coordinator overview

	Direct Marketing Coordinator	Marketing & Events Coordinator
Yearly salary	$84,613	$41,447
Hourly rate	$40.68	$19.93
Growth rate	19%	19%
Number of jobs	105,841	84,375
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 81%
Average age	37	37
Years of experience	6	6

Direct marketing coordinator vs marketing & events coordinator salary

Direct marketing coordinators and marketing & events coordinators have different pay scales, as shown below.

	Direct Marketing Coordinator	Marketing & Events Coordinator
Average salary	$84,613	$41,447
Salary range	Between $52,000 And $137,000	Between $31,000 And $54,000
Highest paying City	-	Jersey City, NJ
Highest paying state	-	New Jersey
Best paying company	-	A.T. Kearney
Best paying industry	-	Start-up

Differences between direct marketing coordinator and marketing & events coordinator education

There are a few differences between a direct marketing coordinator and a marketing & events coordinator in terms of educational background:

	Direct Marketing Coordinator	Marketing & Events Coordinator
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 81%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Direct marketing coordinator vs marketing & events coordinator demographics

Here are the differences between direct marketing coordinators' and marketing & events coordinators' demographics:

	Direct Marketing Coordinator	Marketing & Events Coordinator
Average age	37	37
Gender ratio	Male, 27.8% Female, 72.2%	Male, 24.6% Female, 75.4%
Race ratio	Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.3% White, 67.2% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between direct marketing coordinator and marketing & events coordinator duties and responsibilities

Direct marketing coordinator example responsibilities.

Direct and manage outsource SEO, social media, and PPC campaigns.
Manage updating and implementation of collateral pieces such as: flyers, sales brochures, demographics profiles, maps, etc.
Monitor the ROI on lists acquire.
Design landing pages for social media and PPC campaigns.
Track direct marketing program performance using response rate, sales and ROI measures for control and test scenarios.
Produce compelling and graphically sophisticate PowerPoint presentations that capture the value of both tactical and strategic sponsorship driven programs.

Marketing & events coordinator example responsibilities.

Manage SEO data and construct detailed plans for increasing website popularity and Google status.
Manage firm-wide promotional giveaways and the holiday gift program, establish and maintain relationships with multiple vendors.
Engage in continual evaluation of marketing and business development plans as well as tracking the ROI of initiatives.
Provide sales support for account managers by organizing estimate and forecasting reports using SalesForce.
Design the art work and graphics using Photoshop CS5.
Organize social media schedule, write content for Facebook and examine results.

Direct marketing coordinator vs marketing & events coordinator skills

Common direct marketing coordinator skills

Marketing Campaigns, 18%
E-Mail Campaigns, 14%
Customer Data, 14%
Telemarketing, 8%
Website Content, 6%
HTML, 5%

Common marketing & events coordinator skills

Event Planning, 11%
Trade Shows, 6%
Marketing Campaigns, 6%
PowerPoint, 5%
Facebook, 5%
Project Management, 4%

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Direct Marketing Coordinator
Direct Marketing Coordinator vs Marketing & Events Coordinator

Updated January 8, 2025

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