Direct marketing coordinator vs marketing representative

The differences between direct marketing coordinators and marketing representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a direct marketing coordinator and a marketing representative. Additionally, a direct marketing coordinator has an average salary of $84,613, which is higher than the $47,376 average annual salary of a marketing representative.

The top three skills for a direct marketing coordinator include marketing campaigns, e-mail campaigns and customer data. The most important skills for a marketing representative are product knowledge, customer service, and sales presentations.

Direct marketing coordinator vs marketing representative overview

	Direct Marketing Coordinator	Marketing Representative
Yearly salary	$84,613	$47,376
Hourly rate	$40.68	$22.78
Growth rate	19%	19%
Number of jobs	105,841	217,886
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 68%
Average age	37	37
Years of experience	6	6

Direct marketing coordinator vs marketing representative salary

Direct marketing coordinators and marketing representatives have different pay scales, as shown below.

	Direct Marketing Coordinator	Marketing Representative
Average salary	$84,613	$47,376
Salary range	Between $52,000 And $137,000	Between $28,000 And $77,000
Highest paying City	-	New York, NY
Highest paying state	-	Washington
Best paying company	-	Amazon
Best paying industry	-	Finance

Differences between direct marketing coordinator and marketing representative education

There are a few differences between a direct marketing coordinator and a marketing representative in terms of educational background:

	Direct Marketing Coordinator	Marketing Representative
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 68%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Direct marketing coordinator vs marketing representative demographics

Here are the differences between direct marketing coordinators' and marketing representatives' demographics:

	Direct Marketing Coordinator	Marketing Representative
Average age	37	37
Gender ratio	Male, 27.8% Female, 72.2%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.3% White, 67.2% American Indian and Alaska Native, 0.1%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between direct marketing coordinator and marketing representative duties and responsibilities

Direct marketing coordinator example responsibilities.

Direct and manage outsource SEO, social media, and PPC campaigns.
Manage updating and implementation of collateral pieces such as: flyers, sales brochures, demographics profiles, maps, etc.
Monitor the ROI on lists acquire.
Design landing pages for social media and PPC campaigns.
Track direct marketing program performance using response rate, sales and ROI measures for control and test scenarios.
Produce compelling and graphically sophisticate PowerPoint presentations that capture the value of both tactical and strategic sponsorship driven programs.

Marketing representative example responsibilities.

Manage the overall voice/presence on Facebook and provide content into social applications as needed.
Achieve real growth successes employing attentive needs base services and business development campaigns utilizing amass network of legal and healthcare professionals.
Post creative and strategic posts regularly to the company's Facebook and Instagram pages.
Create PowerPoint presentations of the performed market research about the consumer electronics industry and the imminent competition.
Review payroll entries for accuracy and resolve issues if need.
Perform layout of classify section in InDesign each month and assist editorial department with proofing.

Direct marketing coordinator vs marketing representative skills

Common direct marketing coordinator skills

Marketing Campaigns, 18%
E-Mail Campaigns, 14%
Customer Data, 14%
Telemarketing, 8%
Website Content, 6%
HTML, 5%

Common marketing representative skills

Product Knowledge, 19%
Customer Service, 14%
Sales Presentations, 5%
Life Insurance, 4%
PowerPoint, 4%
Business Development, 4%

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Direct Marketing Coordinator
Direct Marketing Coordinator vs Marketing Representative

Updated January 8, 2025

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