Direct marketing coordinator vs senior marketing analyst

The differences between direct marketing coordinators and senior marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a direct marketing coordinator and a senior marketing analyst. Additionally, a direct marketing coordinator has an average salary of $84,613, which is higher than the $83,321 average annual salary of a senior marketing analyst.

The top three skills for a direct marketing coordinator include marketing campaigns, e-mail campaigns and customer data. The most important skills for a senior marketing analyst are tableau, digital marketing, and SQL.

Direct marketing coordinator vs senior marketing analyst overview

	Direct Marketing Coordinator	Senior Marketing Analyst
Yearly salary	$84,613	$83,321
Hourly rate	$40.68	$40.06
Growth rate	19%	19%
Number of jobs	105,841	110,012
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 75%
Average age	37	37
Years of experience	6	6

Direct marketing coordinator vs senior marketing analyst salary

Direct marketing coordinators and senior marketing analysts have different pay scales, as shown below.

	Direct Marketing Coordinator	Senior Marketing Analyst
Average salary	$84,613	$83,321
Salary range	Between $52,000 And $137,000	Between $63,000 And $109,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	Washington
Best paying company	-	Credit Karma
Best paying industry	-	Finance

Differences between direct marketing coordinator and senior marketing analyst education

There are a few differences between a direct marketing coordinator and a senior marketing analyst in terms of educational background:

	Direct Marketing Coordinator	Senior Marketing Analyst
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Direct marketing coordinator vs senior marketing analyst demographics

Here are the differences between direct marketing coordinators' and senior marketing analysts' demographics:

	Direct Marketing Coordinator	Senior Marketing Analyst
Average age	37	37
Gender ratio	Male, 27.8% Female, 72.2%	Male, 51.7% Female, 48.3%
Race ratio	Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.3% White, 67.2% American Indian and Alaska Native, 0.1%	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between direct marketing coordinator and senior marketing analyst duties and responsibilities

Direct marketing coordinator example responsibilities.

Direct and manage outsource SEO, social media, and PPC campaigns.
Manage updating and implementation of collateral pieces such as: flyers, sales brochures, demographics profiles, maps, etc.
Monitor the ROI on lists acquire.
Design landing pages for social media and PPC campaigns.
Track direct marketing program performance using response rate, sales and ROI measures for control and test scenarios.
Produce compelling and graphically sophisticate PowerPoint presentations that capture the value of both tactical and strategic sponsorship driven programs.

Senior marketing analyst example responsibilities.

Implement data visualization tools on top of it and achieve the goal of centralize reporting and consistency in metircs.
Manage cross-sell efforts including optimizing and identifying placements and utilizing Omniture to create performance reports.
Discover a need for new SEO optimize support pages.
Perform segmentation using Pardot and Salesforce to locate prospects for campaigns.
Maintain health of implementation progress and account revenue by creating reports and dashboards in SalesForce.
Report on and generate analysis of test results, using basis point comparisons to KPIs and significance calculations.

Direct marketing coordinator vs senior marketing analyst skills

Common direct marketing coordinator skills

Marketing Campaigns, 18%
E-Mail Campaigns, 14%
Customer Data, 14%
Telemarketing, 8%
Website Content, 6%
HTML, 5%

Common senior marketing analyst skills

Tableau, 10%
Digital Marketing, 9%
SQL, 8%
Visualization, 8%
Data Analysis, 6%
PowerPoint, 5%

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Direct Marketing Coordinator vs Senior Marketing Analyst

Updated January 8, 2025

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