Director of digital strategy vs chief marketing officer

The differences between directors of digital strategy and chief marketing officers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of digital strategy and a chief marketing officer. Additionally, a chief marketing officer has an average salary of $135,198, which is higher than the $122,877 average annual salary of a director of digital strategy.

The top three skills for a director of digital strategy include digital marketing, digital transformation and digital strategy. The most important skills for a chief marketing officer are CMO, patients, and digital marketing.

Director of digital strategy vs chief marketing officer overview

	Director Of Digital Strategy	Chief Marketing Officer
Yearly salary	$122,877	$135,198
Hourly rate	$59.08	$65.00
Growth rate	10%	10%
Number of jobs	58,971	139,565
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	10	10

What does a director of digital strategy do?

A digital strategy director is responsible for generating creative ideas and concepts for boosting the company's and clients' brand image across various digital media platforms. Digital strategy directors develop marketing techniques to reach the target audience by analyzing the current industry trends and design engaging content according to business requirements and budget limitations. They also identify other business opportunities and services that would help the company to increase revenues and profitability. A digital strategy director creates progress update reports and analyzes sales performance upon the implementation of digital strategies to adjust and improve plans as needed.

What does a chief marketing officer do?

A Chief Marketing Officer defines marketing strategies and oversees all marketing operations of a company. They are responsible for building a highly efficient team of marketing professionals.

Director of digital strategy vs chief marketing officer salary

Directors of digital strategy and chief marketing officers have different pay scales, as shown below.

	Director Of Digital Strategy	Chief Marketing Officer
Average salary	$122,877	$135,198
Salary range	Between $86,000 And $173,000	Between $72,000 And $253,000
Highest paying City	Belmont, CA	Hamilton, NJ
Highest paying state	New York	Rhode Island
Best paying company	Ernst & Young	Shearman & Sterling
Best paying industry	Health Care	Media

Differences between director of digital strategy and chief marketing officer education

There are a few differences between a director of digital strategy and a chief marketing officer in terms of educational background:

	Director Of Digital Strategy	Chief Marketing Officer
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 72%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of digital strategy vs chief marketing officer demographics

Here are the differences between directors of digital strategy' and chief marketing officers' demographics:

	Director Of Digital Strategy	Chief Marketing Officer
Average age	39	39
Gender ratio	Male, 66.9% Female, 33.1%	Male, 68.0% Female, 32.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of digital strategy and chief marketing officer duties and responsibilities

Director of digital strategy example responsibilities.

Lead re-platform of ecommerce properties to Magento and redesign efforts including mobile optimization through a responsive site.
Implement Salesforce CRM, which allow a global customer view for the first time in company history.
Apply SEO techniques that improve both organic and paid search results.
Direct DBA, CRM, targeting, segmentation, marketing, and analytics.
Provide analytic and strategic support including SEO and campaign optimization for several clients.
Complete due diligence on mergers and acquisitions expanding healthcare services throughout Oklahoma including service expansion into behavioral health and occupational health.

Chief marketing officer example responsibilities.

Manage professional staff and liaise with U.S. dairy co-op, trade promotion groups, and government oversight and advertising agencies.
Lead global marketing planning efforts and serve as internal media subject matter expert for portfolio, brands and loyalty marketing initiatives.
Manage agency and provide direction and day-to-day oversight.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Create website landing pages and social media campaigns on Facebook and Instagram to test price points and validate consumer need.
Coordinate international new product portfolio and product development

Director of digital strategy vs chief marketing officer skills

Common director of digital strategy skills

Digital Marketing, 16%
Digital Transformation, 10%
Digital Strategy, 9%
Project Management, 4%
KPIs, 3%
CRM, 3%

Common chief marketing officer skills

CMO, 14%
Patients, 7%
Digital Marketing, 7%
Sales Strategy, 5%
Market Research, 4%
Marketing Campaigns, 3%

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Director Of Digital Strategy
Director Of Digital Strategy vs Chief Marketing Officer

Updated January 8, 2025

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