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The differences between directors of digital strategy and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of digital strategy and a digital marketing manager. Additionally, a director of digital strategy has an average salary of $122,877, which is higher than the $99,563 average annual salary of a digital marketing manager.
The top three skills for a director of digital strategy include digital marketing, digital transformation and digital strategy. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Director Of Digital Strategy | Digital Marketing Manager | |
| Yearly salary | $122,877 | $99,563 |
| Hourly rate | $59.08 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 58,971 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital strategy director is responsible for generating creative ideas and concepts for boosting the company's and clients' brand image across various digital media platforms. Digital strategy directors develop marketing techniques to reach the target audience by analyzing the current industry trends and design engaging content according to business requirements and budget limitations. They also identify other business opportunities and services that would help the company to increase revenues and profitability. A digital strategy director creates progress update reports and analyzes sales performance upon the implementation of digital strategies to adjust and improve plans as needed.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Directors of digital strategy and digital marketing managers have different pay scales, as shown below.
| Director Of Digital Strategy | Digital Marketing Manager | |
| Average salary | $122,877 | $99,563 |
| Salary range | Between $86,000 And $173,000 | Between $71,000 And $138,000 |
| Highest paying City | Belmont, CA | San Francisco, CA |
| Highest paying state | New York | New Jersey |
| Best paying company | Ernst & Young | Conrad N. Hilton Foundation |
| Best paying industry | Health Care | - |
There are a few differences between a director of digital strategy and a digital marketing manager in terms of educational background:
| Director Of Digital Strategy | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of digital strategy' and digital marketing managers' demographics:
| Director Of Digital Strategy | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.9% Female, 33.1% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |