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The differences between directors of digital strategy and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of digital strategy and a director of communications and marketing. Additionally, a director of digital strategy has an average salary of $122,877, which is higher than the $87,324 average annual salary of a director of communications and marketing.
The top three skills for a director of digital strategy include digital marketing, digital transformation and digital strategy. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.
| Director Of Digital Strategy | Director Of Communications And Marketing | |
| Yearly salary | $122,877 | $87,324 |
| Hourly rate | $59.08 | $41.98 |
| Growth rate | 10% | 10% |
| Number of jobs | 58,971 | 109,600 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital strategy director is responsible for generating creative ideas and concepts for boosting the company's and clients' brand image across various digital media platforms. Digital strategy directors develop marketing techniques to reach the target audience by analyzing the current industry trends and design engaging content according to business requirements and budget limitations. They also identify other business opportunities and services that would help the company to increase revenues and profitability. A digital strategy director creates progress update reports and analyzes sales performance upon the implementation of digital strategies to adjust and improve plans as needed.
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
Directors of digital strategy and directors of communications and marketing have different pay scales, as shown below.
| Director Of Digital Strategy | Director Of Communications And Marketing | |
| Average salary | $122,877 | $87,324 |
| Salary range | Between $86,000 And $173,000 | Between $57,000 And $133,000 |
| Highest paying City | Belmont, CA | San Francisco, CA |
| Highest paying state | New York | New York |
| Best paying company | Ernst & Young | Paul Hastings |
| Best paying industry | Health Care | Professional |
There are a few differences between a director of digital strategy and a director of communications and marketing in terms of educational background:
| Director Of Digital Strategy | Director Of Communications And Marketing | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 80% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of digital strategy' and directors of communications and marketing' demographics:
| Director Of Digital Strategy | Director Of Communications And Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.9% Female, 33.1% | Male, 36.1% Female, 63.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |