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The differences between directors of digital strategy and directors of marketing & development can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of digital strategy and a director of marketing & development. Additionally, a director of digital strategy has an average salary of $122,877, which is higher than the $98,174 average annual salary of a director of marketing & development.
The top three skills for a director of digital strategy include digital marketing, digital transformation and digital strategy. The most important skills for a director of marketing & development are facebook, market research, and revenue growth.
| Director Of Digital Strategy | Director Of Marketing & Development | |
| Yearly salary | $122,877 | $98,174 |
| Hourly rate | $59.08 | $47.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 58,971 | 151,893 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital strategy director is responsible for generating creative ideas and concepts for boosting the company's and clients' brand image across various digital media platforms. Digital strategy directors develop marketing techniques to reach the target audience by analyzing the current industry trends and design engaging content according to business requirements and budget limitations. They also identify other business opportunities and services that would help the company to increase revenues and profitability. A digital strategy director creates progress update reports and analyzes sales performance upon the implementation of digital strategies to adjust and improve plans as needed.
A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.
Directors of digital strategy and directors of marketing & development have different pay scales, as shown below.
| Director Of Digital Strategy | Director Of Marketing & Development | |
| Average salary | $122,877 | $98,174 |
| Salary range | Between $86,000 And $173,000 | Between $59,000 And $162,000 |
| Highest paying City | Belmont, CA | New York, NY |
| Highest paying state | New York | New York |
| Best paying company | Ernst & Young | Baker McKenzie |
| Best paying industry | Health Care | Finance |
There are a few differences between a director of digital strategy and a director of marketing & development in terms of educational background:
| Director Of Digital Strategy | Director Of Marketing & Development | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of digital strategy' and directors of marketing & development' demographics:
| Director Of Digital Strategy | Director Of Marketing & Development | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.9% Female, 33.1% | Male, 48.3% Female, 51.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |